The Philippines is commonly called a “sachet economy”. Due to inadequate waste management and little education about the impact of single-use plastics, we are the third largest ocean polluter in the world. Solid shampoo bars are a great and simple solution to this problem. But after 32 years of existence, most people still think it’s a bar of soap. It’s not appealing for the hotel industry or home consumers to use. Bottles for hair. Bars for body. So by changing its shape, maybe we can change consumer mindset. The initiative features a clever redesign of the shampoo bar into the shape of a shampoo bottle, differentiating it from soap bars that look the same. The campaign aims to reduce ocean pollution and promote more sustainable practices with a 100% plastic-free product.