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SUB CATEGORY :
ILLUSTRATION
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COMPANY ENTERING :
DENTSU INC., TOKYO
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TITLE :
NIGHTS BY THE LAKE
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BRAND :
ASAHIYAKI
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ADVERTISER :
ASAHIYAKI
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AGENCY :
DENTSU INC., TOKYO
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CREATIVE DIRECTOR :
SAYAKA ARIMOTO
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ART DIRECTOR :
KIMIKO SEKIDO
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COPYWRITER :
SAYAKA ARIMOTO/MINAMI NAKAZAWA
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AGENCY PRODUCER :
YOSHITAKA NAKANO
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DESIGNER :
JUNYA NAGAI
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ILLUSTRATOR :
KIMIKO SEKIDO
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PRINT PRODUCTION COMPANY :
PLUG LTD., TOKYO/NISSHO CO., LTD., TOKYO
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DESIGNER2 :
MANABU KIMURA/YIWEN KAO
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PRINT PRODUCER :
NORIAKI TOSAKI
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BACKGROUND OVERVIEW :
It’s 2020 and the streets are mostly deserted, the nights wrapped in silence. Yet not all is doom and gloom. Rather, many have found this a chance to appreciate the richness of daily life. We wanted to create a way for people to cherish this unique period even after the pandemic fades and we return to our busy lifestyles.Back in the 1200s, the people of Japan enjoyed the custom of reciting poems about everchanging emotions while sipping sake and gazing at the moon’s reflection on the surface of the lake. This custom seems similar to those nights during the corona-virus pandemic when we could not gather with friends or colleagues, which left time for becoming lost in thought while gazing at the moon. We filled this illustration book with sentiments of that time, encouraging readers to recollect and cherish those special moments. Illustrations of the moon and a woman reflected on the lake; the fluctuations and distortions express the discovery of everyday joy and the anxiety triggered by the uncertainty of daily life. Each book arrives with a special ochoko sake cup, inspiring the recipient to cherish each joyful moment.
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