SUB CATEGORY :

RESILIENCE THROUGH CREATIVITY

COMPANY ENTERING :

TBWA\HAKUHODO INC., TOKYO

TITLE :

HI TOILET

BRAND :

THE TOKYO TOILET

ADVERTISER :

THE NIPPON FOUNDATION

AGENCY :

TBWA\HAKUHODO INC., TOKYO

CHIEF CREATIVE OFFICER :

KAZOO SATO

CREATIVE DIRECTOR :

TETSUYA UMEDA

ART DIRECTOR :

YUHEI ITO

AGENCY PRODUCER :

HIROTAKA FUKATSU/TSUTOMU HIRAKUE/RYUTARO SAITO/YUKI SAKAMOTO

DESIGNER :

SASUKE HATAO/NAGISA TOYA

DIRECTOR & EDITOR :

KOHEI INOUE

PRODUCTION MANAGER :

MIHO TABUCHI

TRANSCREATOR :

JONATHAN GENKI FUJIMURA/RIC ELLEFSEN

SOUND PRODUCTION COMPANY :

BIRDMAN INC., TOKYO

DIRECTOR :

HIDETOSHI TAKEYAMA

TECHNICAL CREATIVE DIRECTOR :

ROY RYO TSUKIJI

TECHNICAL DIRECTOR :

TAKERU KOBAYASHI

BACKGROUND OVERVIEW :

Opened to the public in July 2021 as part of "THE TOKYO TOILET," a project to design new public restrooms sponsored by Shibuya Ward of Tokyo and The Nippon Foundation. A voice-activated experience that is 100% hands free. It is a public installation that was designed to be universally accessible both as a physical and interactive experience. The final design was completed through repeated trial and error of training the AI and positioning the mics to create a truly user-friendly experience. The spherical design replaces the air in the room after each use to create a new benchmark in ventilation engineering. By combining the contactless experiential design with the architectural design with clean air in mind, we created a public restroom that meets the needs of today.