-
SUB CATEGORY :
INTERACTIVE VDO
-
COMPANY ENTERING :
WUNDERMAN THOMPSON SINGAPORE, SINGAPORE
-
TITLE :
IN HER SHOES
-
BRAND :
LUX
-
ADVERTISER :
UNILEVER
-
AGENCY :
WUNDERMAN THOMPSON SINGAPORE, SINGAPORE
-
CHIEF CREATIVE OFFICER :
BAS KORSTEN/MARCO VERSOLATO/FACUNDO PAGLIA
-
EXECUTIVE CREATIVE DIRECTOR :
MARCO VERSOLATO
-
CREATIVE DIRECTOR :
RICARDO TRONQUINI
-
AGENCY PRODUCER :
GERRI HAMILL/ZAKEE TALIB/TEAM CHAMELEON
-
ACCOUNT DIRECTOR :
HINOTI JOSHI/RICCA TEOTICO
-
ACCOUNT MANAGER :
DEEKSHA SIWACH
-
STRATEGIC PLANNING DIRECTOR :
REBECCA NADILO
-
OTHER CREATIVE CREDITS :
ANDRES ARANGUREN (WUNDERMAN THOMPSON, PUERTO RICO)/
JAVIER DE BOURG (WUNDERMAN THOMPSON, PUERTO RICO)
-
MEDIA AGENCY :
UNILEVER IN HOUSE, CAIRO
-
PR DIRECTOR :
JESSICA HARTLEY
-
OGILVY PR :
PRIYA VEERIAH
-
FILM PRODUCTION COMPANY :
SMC, DUBAI
-
FILM PRODUCER :
SHAMIM KASSIBAWI
-
POST-PRODUCTION COMPANY :
CHAMELEON, SINGAPORE
-
EDITOR :
BENJAMIN LOW/EMMA RAHAYU JEMAN/JAMIE MARCELO
-
PLATFORM CREATORS :
ARISTOMENIS GEORGIOPOULOS/ARTEMIS STIGA
-
POST PRODUCER :
GERRI HAMILL/ZAKEE TALIB
-
ENGLISH CONTEXT EXPLANATION :
LUX "IN HER SHOES" IS AN INTERACTIVE EXPERIENCE BUILT IN PARTNERSHIP WITH EXISTING PLATFORM ‘CITY WALKS’, WHICH ENABLES ANYONE TO EXPLORE THE SIGHTS AND WALK THE STREETS IN BIG CITIES AROUND THE WORLD. WE ADDED AN ADDITIONAL FEATURE TO ENABLE VIEWERS TO WALK THE STREETS EITHER AS A MAN OR WOMAN. WHEN “MAN” IS SELECTED, NOTHING NOTABLE HAPPENS. YOU WALK WITH LITTLE TO NO INTERACTION FROM OTHER PEDESTRIANS.
HOWEVER, WHEN YOU SWITCH TO THE FEMALE VIEW, YOU SUDDENLY EXPERIENCE A VERY DRASTIC CHANGE. MEN STOP HER, BERATE HER, COMPLIMENT HER, FOLLOW HER AND INTIMIDATE HER. IT’S A SAD BUT TRUE REALITY THAT MANY WOMEN AROUND THE WORLD FACE DAILY, AND WE’VE CAPTURED IT FOR ALL TO LIVE, FEEL AND EXPERIENCE.
EXPERIENCE THE "IN HER SHOES" WALK YOURSELF AT HTTP://CITYWALKS.LIVE/. IT WAS ALSO CAPTURED AND AMPLIFIED TO PROVOKE A REACTION AND ULTIMATELY, URGE VIEWERS TO THINK ABOUT THEIR OWN BEHAVIOUR.
-
URL 1 :
