SUB CATEGORY :

USE OF PRINT & CONVENTIONAL OUTDOOR

COMPANY ENTERING :

THE SOUR BANGKOK CO., LTD., BANGKOK

TITLE :

GFNW NEWSPAPER

BRAND :

NETFLIX/BRAVO! STUDIOS/GMM STUDIOS INTERNATIONAL

ADVERTISER :

NETFLIX/BRAVO! STUDIOS/GMM STUDIOS INTERNATIONAL

AGENCY :

SOUR BANGKOK, BANGKOK

MANAGING DIRECTOR :

PIMMARD LEENUTAPHONG

EXECUTIVE CREATIVE DIRECTOR :

DAMISA ONGSIRIWATTANA

CREATIVE DIRECTOR :

NOPPARATH EKSUWANCHAROEN/WARUNPON TRITHEPWIJIT

ART DIRECTOR :

DAMISA ONGSIRIWATTANA/NOPPARATH EKSUWANCHAROEN/ SUPAPIT TIPSOMPODDEE/SITTA CHANDARAWONG

COPYWRITER :

WARUNPON TRITHEPWIJIT/RUJRADA RIENVATANA/ SUPARAK TOSAKSRI/WARANGRAT RATTANABUMRUNG

AGENCY PRODUCER :

WUTTIPON THANOPAJAI

DESIGNER :

DAMISA ONGSIRIWATTANA/ANANTI BANTOENGSUK/ NOPPARATH EKSUWANCHAROEN/SUPAPIT TIPSOMPODDEE/ SITTA CHANDARAWONG

ACCOUNT DIRECTOR :

SOMRUETAI SANCHAYAKORN

STRATEGIC PLANNING DIRECTOR :

NAPAS WARASESTASAK

PRINT PRODUCTION COMPANY :

CHAMNI’S EYE CREATIVE PRODUCTION, BANGKOK/ VISIONARY STUDIO CO,.LTD., BANGKOK

PHOTOGRAPHER :

TANAPOL KAEWPRING

PHOTOGRAPHER ASSISTANT :

NATTAPON JARUANPORN/KOLAYUTH KUMVAPEE/BOUAVAUH PHETSALATH

DESIGNER :

TIN TUNSOPON/POST THESIS

PRINT PRODUCER :

KEERATI SUWANSANGROJ/RATANASUKAN PIBULPANUWAT

CAMPAIGN SUMMARY :

Netflix has launched in Thailand for 5 years, but less than 1% of the population are subscribers. To grow its market, we need content that really speaks to Thai people. When Girl From Nowhere Season 2 is back after 3 years, how do we make its comeback a headline news… when Thailand is filled with headline news that is unjust? “Rewrite the Justice Newspaper”, a special edition newspaper covering 8 of the most talked about scandalous news in Thailand at the time. With one twist…This time, those responsible for the real events cannot escape justice.

THE BRIEF :

When Girl From Nowhere Season 2 is back after 3 years, how do we make its comeback a headline news… when Thailand is filled with headline news that is unjust?

THE STRATEGY :

“Rewrite the Justice Newspaper”, a special edition newspaper covering 8 of the most talked about scandalous news in Thailand at the time. With one twist…This time, those responsible for the real events cannot escape justice.

THE EXECUTION & CRAFT :

From the controversial pregnant school girl news… this time the girl won’t be punished. The infamous hit and run case… that the rich and powerful can’t evade justice. The freshman was found dead in a hazing case… and senior students have been charged. And giving voice to the students who dared to rise up against old rules… 8 headline news rewritten based on 8 episodes of Girl From Nowhere Season 2, attracting readers to watch the series right away.

THE RESULT :

·#GIRLFROMNOWHERE2 NO.1 HOT AND LONGEST TRENDING : ·THAILAND, PHILIPPINES, INDONESIA, MALAYSIA ·SOCIAL TREND FOR MYSTERIOUS NEWSPAPER RARE ITEM 800 THB WORTH ·“ EMPOWERING SERIES FOR WOMEN AND LGBTQ+ ” - EMBASSY OF SWEDEN ·NO.1 MOST WATCHED ON NETFLIX THAILAND FOR MANY WEEKS ·TOP 10 IN 13 COUNTRIES ·INCREASED NETFLIX SUBSCRIBERS SHARING PACKAGE FOR NANNO SERIES ·1.4 BILLION HASHTAG REACHES ON WEIBO IN CHINA, WHERE NETFLIX IS UNAVAILABLE ·ALL FANS REQUEST FOR SEASON 3