SUB CATEGORY :

RETAIL, TRAVEL, LEISURE & COMMUNICATION MEDIA

COMPANY ENTERING :

GEEK PICTURES INC., TOKYO

TITLE :

TOKYO 2020 OLYMPIC GAMES OPENING CEREMONY / LET THE GAMES BEGIN

BRAND :

OLYMPIC OPENING CEREMONY

ADVERTISER :

TOKYO 2020 OLYMPIC AND PARALYMPIC GAMES ORGANIZING COMMITTEE

AGENCY :

DENTSU INC., TOKYO

CREATIVE ADVISOR :

AKIHIRO FUKUBE

CREATIVE :

TAITO IDE/KIMIHIRO TAKANO/SHUN AOKI/HIROKI GEDO

ART DIRECTOR :

AKIHIRO HAMABE

EXECUTIVE PRODUCER :

TAKAYUKI HIOKI

AGENCY PRODUCER :

TOKURO MAEDA/TAKASHI TEGURI/MASAHIRO MIYATA

WRITER :

TAKUJI HIGUCHI

FILM PRODUCTION COMPANY :

GEEK PICTURES INC., TOKYO

DIRECTOR :

KOTA IGUCHI/KAZUHIKO HIRAMAKI

CINEMATOGRAPHER :

NAOKI ISHIZAKA/MASAYA NAKAHARA

GAFFER :

NAOKI ISHIZAKA/RYU MATSUMURA

GRIP :

KAZUO DAN

EXECUTIVE PRODUCER :

TERUKI MURAKAMI

FILM PRODUCER :

HIROKI NAKASONE/MASAHIKO NARITA

PRODUCTION MANAGER :

SHIORI MIYAZU/HITOMI IWANAGA

PRODUCTION DESIGNER :

KEIKO HUDSON/TAKUYA OKADA

HAIR & MAKE-UP :

HORI

STYLIST :

HIDEYUKI KANEMITSU

POST-PRODUCTION COMPANY :

CEKAI, TOKYO/GEEK PICTURES INC., TOKYO

EDITOR :

KOTA IGUCHI/KAZUHIKO HIRAMAKI

COLORIST :

YOICHI ISHIKAWA/YASUTAKA ISHIHARA

FLAME ARTIST :

ENDO SHUNSUKE

SPECIAL EFFECTS COMPANY :

CEKAI, TOKYO

VISUAL EFFECTS :

SANGYOM KIM/YUSUKE TOH

TYPOGRAPHY & GRAPHIC DESIGN :

RYU MIENO

ANIMATOR :

TEPPEI MAKI/MAKOTO KUBOTA/TETSUYA TATAMITANI

ILLUSTRATOR :

TSUNAO HARADA

SPECIAL EFFECTS PRODUCER :

TATRO MIKAMI/TATSURO HAYASHI

STOP MOTION :

KATSUSHI BODA

SOUND PRODUCTION COMPANY :

KIKI INC., TOKYO

SOUND DESIGNER :

TOMOYUKI TANAKA

MUSIC COMPOSER :

TOMOYUKI TANAKA/HIROSHI NAKAMURA

MUSIC ARRANGER :

TOMOYUKI TANAKA/HIROSHI NAKAMURA

ENGLISH SYNOPSIS :

FOR THE TOKYO 1964 OLYMPIC GAMES, JAPAN DEVISED A SET OF SPORT PICTOGRAMS WITH THE INTENT OF CREATING A UNIVERSAL DESIGN THAT COULD BE EASILY UNDERSTOOD BY ANYONE. THESE PICTOGRAMS BECAME A STANDARD COMPONENT OF EVERY OLYMPIC GAMES SINCE. FOR THIS YEAR’S GAMES, THE PICTOGRAMS HAVE BEEN UPDATED TO BECOME A SET OF “KINETIC SPORT PICTOGRAMS”, AND IN THE CEREMONY, THREE PANTOMIME PERFORMERS WILL ACT OUT THE 50 PICTOGRAMS TO INTRODUCE EACH OF THE OLYMPIC SPORTS AND EVENTS. THEIR DYNAMIC PERFORMANCE WILL INTENSIFY ANTICIPATION FOR EACH OF THE EVENTS OF THE TOKYO 2020 GAMES.

ENGLISH CONTEXT EXPLANATION :

THE TOKYO 2020 OLYMPICS WERE HELD AFTER A ONE-YEAR POSTPONEMENT BY COVID-19. IT WAS BROADCAST ALL OVER THE WORLD AS A PRODUCTION VIDEO OF THE OPENING CEREMONY.