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SUB CATEGORY :
VIDEO, VIRAL VDO & INTERACTIVE VDO
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COMPANY ENTERING :
HYTEK INC., TOKYO
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TITLE :
RECORD MUSIC VIDEO
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BRAND :
ION
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ADVERTISER :
INMUSIC JAPAN
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AGENCY :
HYTEK INC., TOKYO
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EXECUTIVE CREATIVE DIRECTOR :
TAKAYA MITSUNAGA AKA MIC
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PRODUCTION PARTNER :
BUDDHA INC.
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EXHIBITION PARTNER :
BLOODY ANGLE DOUGEN TONG
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LOCATION PARTNER :
HOTEL SHE, OSAKA
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MUSIC PARTNER :
TURBO TOWN, LLC.
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FILM PRODUCTION COMPANY :
BUDDHA INC., TOKYO
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DIRECTOR :
YUTARO YAMADA
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CAMERA :
THOMAS WILLIAM CAREY
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FILM PRODUCER :
MINETO KANZAKI
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PRODUCTION MANAGER :
KENTO TSUKAMOTO
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HAIR & MAKE-UP :
MEGUMI KUJI/KAZUSHI MATSUDA
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STYLING (FOR BASI) :
KEISUKE
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BASI EXHIBITION ARTIST :
OLI/SHIMPEI MIURA/KANATA GOTO/NEO MANDALA BOYZ/BUDDHA INC., MIC
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1ST COLLABORATION ARTIST :
SHIN SAKIURA
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ENGLISH CONTEXT EXPLANATION :
NOW THAT WE ARE ACCUSTOMED TO ENJOYING MUSIC IN THE CLOUD ANYTIME, ANYWHERE WITH THE ADVENT OF STREAMING SERVICES,
WE HAVE FORGOTTEN THE APPEAL OF “ANALOG MUSIC”: OWNING A RECORD AND ENJOYING THE MUSIC IN SITU. AGAINST THIS BACKDROP,
THE COVID-19 PANDEMIC SHED NEW LIGHT ON ANALOG RECORDS, PARTIALLY DRIVEN BY THE NEED TO OWN AND DISPLAY WORKS OF ART AS PEOPLE HAD MORE LEISURE TIME AT HOME. IN 2020, SALES OF ANALOG RECORDS FINALLY OVERTOOK CD SALES IN THE US. IN JAPAN, CONSUMERS ARE ALSO INTERESTED IN AND ATTRACTED TO ANALOG RECORDS, BUT THEY DON’T HAVE THE CHANCE TO EXPERIENCE IT BY THEIR HAND.
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