SUB CATEGORY :

STREET SIGNS & STREET FURNITURE

COMPANY ENTERING :

WUNDERMAN THOMPSON THAILAND, BANGKOK

TITLE :

LIGHTBOXES FROM SPACE

BRAND :

NETFLIX

ADVERTISER :

NETFLIX

AGENCY :

WUNDERMAN THOMPSON THAILAND, BANGKOK

CHIEF EXECUTIVE OFFICER :

MAUREEN TAN

CHIEF CREATIVE OFFICER :

PARK WANNASIRI

CREATIVE DIRECTOR :

JIRADEJ PENGLENGPOL

ART DIRECTOR :

NATTHAPHOL HIRUNLIKID

COPYWRITER :

SIRIKORN RUNGRUEANGDECHAPHAT

CLIENT SERVICE DIRECTOR :

SIRINA SHINKHEM

STRATEGIC PLANNING DIRECTOR :

PUVADON TARASIN

STRATEGIC PLANNER :

MORAKOTCHANOK CHUTIKUNTANAKIT

SENIOR PROJECT MANAGER :

SAOWARAK VONGSAKULPAISAL

MEDIA AGENCY :

WAVEMAKER, BANGKOK

MEDIA PLANNING MANAGER :

DISAYAPAT APIWATTANAKIJ

PR AGENCY :

VERVE BANGKOK, BANGKOK

PR MANAGER :

PATTIRA UTTARANAKORN

INFLUENCER RELATIONS SUPERVISOR :

PORNTHIP SARIKA

INFLUENCER RELATIONS :

AWIKA KRUANARONG

GENERAL MANAGER :

SARUTTAYA MAHANAVARANI

POST-PRODUCTION COMPANY :

KUNAT CHAENGCHARAT

EDITOR :

KUNAT CHAENGCHARAT

SPECIAL EFFECTS COMPANY :

TALISMAN LIVE CO UK, UK

PRODUCTION DIRECTOR :

LUKE BIDDLECOMBE

LEAD PRODUCER :

JAMES GWYTHER

ENGLISH CONTEXT EXPLANATION :

DUE TO THE PANDEMIC, SPACE SWEEPERS, KOREA’S FIRST-EVER SPACE BLOCKBUSTER HAD NOWHERE TO LAND. WITH CINEMAS BEING CLOSED, MILLIONS OF K-POP FANS WERE LEFT WONDERING WHERE AND WHEN THEY WOULD FINALLY GET TO WATCH IT. IT WAS EVENTUALLY UNVEILED THAT SPACE SWEEPERS WOULD BE LAUNCHED EXCLUSIVELY ON NETFLIX. WE NEEDED AN IMPACTFUL CAMPAIGN FOR THIS BLOCKBUSTER FILM THAT COULD ONLY BE WATCHED AT HOME. IDEA A BLOCKBUSTER FROM SPACE, NOT IN THEATERS, BUT STRAIGHT TO YOUR HOMES. THE MOVIE LIGHTBOXES FELL FROM THE SKY ONTO PEOPLE’S HOUSES IN CROWDED RESIDENTIAL AREAS OF BANGKOK. ONE LIGHTBOX A DAY WAS DROPPED ON A COUNTDOWN TO THE PREMIERE. ITS IMPACT LANDING STARTED 20000+ CONVERSATIONS IN TWITTER JUST OVERNIGHT. THE LIGHTBOXES BECAME IMMEDIATE PHOTO SPOTS. FANS WENT ON A HUNT, GENERATING 1000+ PHOTOS ON SOCIAL MEDIA.