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  • SUB CATEGORY :
    AMBIENT: SMALL SCALE
  • COMPANY ENTERING :
    SAATCHI & SAATCHI AUSTRALIA, MELBOURNE
  • TITLE :
    DONATION DOLLAR
  • BRAND :
    THE ROYAL AUSTRALIAN MINT
  • ADVERTISER :
    THE ROYAL AUSTRALIAN MINT
  • AGENCY :
    SAATCHI & SAATCHI AUSTRALIA, MELBOURNE
  • CHIEF CREATIVE OFFICER :
    MIKE SPIRKOVSKI
  • EXECUTIVE CREATIVE DIRECTOR :
    SIMON BAGNASVO
  • CREATIVE DIRECTOR :
    LEE SUNTER
  • ART DIRECTOR :
    PETER CVETKOVSKI
  • COPYWRITER :
    ADAM FERRIE
  • EXECUTIVE PRODUCER :
    LUCY TRENGOVE
  • DIGITAL DESIGN :
    JARRYD HOOD
  • HEAD OF DESIGN :
    MATT ALPASS
  • FINISHED ARTIST :
    JULIET SYMES
  • ACCOUNT DIRECTOR :
    JAMES CAMERON
  • ACCOUNT MANAGER :
    HARRIETTE CURTIS
  • PR AGENCY :
    HERD MSL, MELBOURNE
  • PR STRATEGY & ACCOUNT DIRECTOR :
    STEPH BANNO
  • PR & EARNED MEDIA TEAM LEAD :
    ROB TOLAN
  • GROUP MANAGING DIRECTOR :
    SKYE LAMBLEY
  • ENGLISH CONTEXT EXPLANATION :
    DONATION DOLLAR IS DESIGNED TO REMIND US TO GIVE, NOT ONLY IN TIMES OF CRISIS, BUT ALL YEAR ROUND. IT’S AN OFFICIAL CIRCULATING COIN, WHICH CAN BE SPENT LIKE ANY OTHER $1 COIN, BUT WHEN DONATED, HELPS MAKE AN ON-GOING IMPACT ON THE LIVES OF AUSTRALIANS IN NEED, AND CREATES A GENEROSITY LOOP THAT LASTS GENERATIONS. ONE COIN MINTED FOR EVERY SINGLE AUSTRALIAN, CREATING OVER 25 MILLION INDIVIDUAL, DAILY REMINDERS TO GIVE. IF EVERY AUSTRALIAN DONATED JUST ONE DONATION DOLLAR EACH MONTH, WE’D RAISE AN ADDITIONAL $300MILLION FOR CHARITY EACH YEAR, AND $9BILLION OVER THE COIN’S 30-YEAR LIFECYCLE.