SUB CATEGORY :

USE OF PRINT

COMPANY ENTERING :

DENTSU INC., TOKYO

TITLE :

BUILD A RAINBOW. AGAIN AND AGAIN.

BRAND :

L'ARC〜EN〜CIEL

ADVERTISER :

SONY MUSIC ENTERTAINMENT (JAPAN) INC.

AGENCY :

DENTSU INC., TOKYO

MEDIA AGENCY :

DENTSU INC., TOKYO

PR AGENCY :

DENTSU INC., TOKYO

DESIGN PRODUCTION :

J.C.SPARK, TOKYO

PHOTOGRAPHY :

P.I.C.S. CO., LTD., TOKYO

PRINTING PRODUCTION :

TONE UP CORP., TOKYO

CG PROCUCTION :

NANAME INC., TOKYO

CREATIVE DIRECTOR :

NORIAKI ONOE (DENTSU INC.)

ART DIRECTOR :

TATSURO USUI (DENTSU INC.)/SATOSHI KOHNO (DENTSU INC.)

WRITER, PLANNER :

TAKUMA KAWADA (DENTSU INC.)

PLANNER :

GENKI AKIYAMA (DENTSU INC.)/YUTA SAWADA (DENTSU INC.)/SEIYA MIYAZAKI (DENTSU INC.)

ACCOUNT PRODUCER :

MOTOATSU MIBU (DENTSU INC.)/MAKOTO KURASAWA (DENTSU INC.)

DESIGNER :

NAOKI YAMAGUCHI (J.C.SPARK)/YUI YAMAMOTO  (J.C.SPARK)

DESIGN PRODUCER :

KOTONE IMAWAKA (J.C.SPARK)

PHOTOGRAPHER :

RYOHEI TAKANASHI (FREELANCE)

PHOTO ASSISTANT :

KAZUHO KAWAI (FREELANCE)

CG :

KENJIRO MATSUOKA (NANAME INC.)

RETOUCHER :

TAKUYA TSUGANE (FREELANCE)

PROJECT MANAGER :

YURI TAKIZAWA (P.I.C.S. CO., LTD.)

PHOTO PRODUCER :

RYO IKEDA (P.I.C.S. CO., LTD.)

PRINTING PRODUCER :

KENJI TAMURA (TONE UP CORP.)

ENGLISH CONTEXT EXPLANATION :

L'ARC~EN~CIEL IS A BAND CELEBRATING ITS 30TH ANNIVERSARY, AND ITS NAME MEANS "RAINBOW" IN FRENCH. "RAINBOW" IS A SONG THAT HAS A DEEP MEANING FOR THE BAND AND THEIR FANS, AS IT WAS RELEASED WHEN L'ARC~EN~CIEL RESTARTED AFTER THEIR HIATUS. AT THE TIME, THE MEMBERS SAID THAT A RAINBOW IS LIKE A FLOWER THAT BLOOMS IN THE SKY WHEN THE RAIN STOPS AND THE SUN COMES OUT. IN 2021, THE YEAR OF COVID-19, SOCIETY WAS DEPRESSED, PEOPLE WERE ISOLATED, AND SO TO SPEAK, THE WHOLE NATION OF JAPAN WAS ON HIATUS. BASED ON THE EXPERIENCE OF OVERCOMING THE SUSPENSION, L'ARC~EN~CIEL SENT OUT NEWSPAPER ADVERTISEMENTS THAT MADE RAINBOWS APPEAR WHEN PEOPLE HELD THEM UP TO THE SKY. THE MESSAGE THAT PEOPLE SHOULD LOOK UP TO THE SKY AND MAKE A RAINBOW DURING THESE DIFFICULT TIMES RESONATED WITH THEM, AND MANY PEOPLE LOOKED UP TO THE SKY THAT DAY.