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SUB CATEGORY :
RESILIENCE THROUGH CREATIVITY
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COMPANY ENTERING :
DENTSU INC., TOKYO
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TITLE :
BUILD A RAINBOW. AGAIN AND AGAIN.
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BRAND :
L'ARC〜EN〜CIEL
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ADVERTISER :
SONY MUSIC ENTERTAINMENT (JAPAN) INC.
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AGENCY :
DENTSU INC., TOKYO
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MEDIA AGENCY :
DENTSU INC., TOKYO
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PR AGENCY :
DENTSU INC., TOKYO
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DESIGN PRODUCTION :
J.C.SPARK, TOKYO
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PHOTOGRAPHY :
P.I.C.S. CO., LTD., TOKYO
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PRINTING PRODUCTION :
TONE UP CORP., TOKYO
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CG PROCUCTION :
NANAME INC., TOKYO
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CREATIVE DIRECTOR :
NORIAKI ONOE (DENTSU INC.)
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ART DIRECTOR :
TATSURO USUI (DENTSU INC.)/SATOSHI KOHNO (DENTSU INC.)
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WRITER, PLANNER :
TAKUMA KAWADA (DENTSU INC.)
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PLANNER :
GENKI AKIYAMA (DENTSU INC.)/YUTA SAWADA (DENTSU INC.)/SEIYA MIYAZAKI (DENTSU INC.)
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ACCOUNT PRODUCER :
MOTOATSU MIBU (DENTSU INC.)/MAKOTO KURASAWA (DENTSU INC.)
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DESIGNER :
NAOKI YAMAGUCHI (J.C.SPARK)/YUI YAMAMOTO (J.C.SPARK)
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DESIGN PRODUCER :
KOTONE IMAWAKA (J.C.SPARK)
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PHOTOGRAPHER :
RYOHEI TAKANASHI (FREELANCE)
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PHOTO ASSISTANT :
KAZUHO KAWAI (FREELANCE)
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CG :
KENJIRO MATSUOKA (NANAME INC.)
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RETOUCHER :
TAKUYA TSUGANE (FREELANCE)
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PROJECT MANAGER :
YURI TAKIZAWA (P.I.C.S. CO., LTD.)
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PHOTO PRODUCER :
RYO IKEDA (P.I.C.S. CO., LTD.)
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PRINTING PRODUCER :
KENJI TAMURA (TONE UP CORP.)
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ENGLISH CONTEXT EXPLANATION :
L'ARC~EN~CIEL IS A BAND CELEBRATING ITS 30TH ANNIVERSARY, AND ITS NAME MEANS "RAINBOW" IN FRENCH. "RAINBOW" IS A SONG THAT HAS A DEEP MEANING FOR THE BAND AND THEIR FANS, AS IT WAS RELEASED WHEN L'ARC~EN~CIEL RESTARTED AFTER THEIR HIATUS. AT THE TIME, THE MEMBERS SAID THAT A RAINBOW IS LIKE A FLOWER THAT BLOOMS IN THE SKY WHEN THE RAIN STOPS AND THE SUN COMES OUT.
IN 2021, THE YEAR OF COVID-19, SOCIETY WAS DEPRESSED, PEOPLE WERE ISOLATED, AND SO TO SPEAK, THE WHOLE NATION OF JAPAN WAS ON HIATUS.
BASED ON THE EXPERIENCE OF OVERCOMING THE SUSPENSION, L'ARC~EN~CIEL SENT OUT NEWSPAPER ADVERTISEMENTS THAT MADE RAINBOWS APPEAR WHEN PEOPLE HELD THEM UP TO THE SKY.
THE MESSAGE THAT PEOPLE SHOULD LOOK UP TO THE SKY AND MAKE A RAINBOW DURING THESE DIFFICULT TIMES RESONATED WITH THEM, AND MANY PEOPLE LOOKED UP TO THE SKY THAT DAY.