SUB CATEGORY :

MEDIA & ENTERTAINMENT

COMPANY ENTERING :

DENTSU CREATIVE, SYDNEY

TITLE :

THE HIT

BRAND :

TVNZ

ADVERTISER :

TVNZ

AGENCY :

DENTSU CREATIVE, SYDNEY

CHIEF COMMERCIAL OFFICER :

RACHEL ANDERSON-CORMACK

EXECUTIVE CREATIVE DIRECTOR :

ANNE BOOTHROYD/MARCUS TESORIERO/HADLEIGH SINCLAIR

CREATIVE DIRECTOR :

JACK DELMONTE/ANDREA SARCULLO

ART DIRECTOR :

CHELSEA SIETSAS

COPYWRITER :

MATT WOODS

AGENCY PRODUCER :

NIGEL SUTTON

BUSINESS STRATEGY DIRECTOR :

STEVIE WEBER

GROUP ACCOUNT DIRECTOR :

EVAAN MIOCEVICH

ACCOUNT DIRECTOR :

AMANDA TONKIN

MEDIA AGENCY :

DENTSU MEDIA, AUCKLAND

SENIOR BUSINESS EXECUTIVE :

NICHOLAS YOUNG

MEDIA PLANNING DIRECTOR :

COURTNEY WIDE

STRATEGIC PLANNING DIRECTOR :

AMY GREENE

CLIENT DIRECTOR :

SARAH WILSON

CLIENT MANAGER :

LUCY BURBIDGE

PR AGENCY :

TVNZ MARKETING, AUCKLAND

MEDIA PLANNER MANAGER :

NICOLE HIGHES

LEAD DESIGNER :

MARK FLEMING

LEAD DIGITAL & PRINT DESIGNER :

CHRISTOPHER HILL

MARKETING DIRECTOR :

JONATHON SYMONS

SENIOR MARKETING MANAGER :

REBECCA BROWN

GM MARKETING & COMMUNCIATIONS :

SALLY FALCONER

FILM PRODUCTION COMPANY :

SWEETSHOP, AUCKLAND

DIRECTOR :

DAMIEN SHATFORD

DIRECTOR OF PHOTOGRAPHY :

NIGEL BLUCK

EXECUTIVE PRODUCER :

BEN DAILEY/KATE ROYDHOUSE

FILM PRODUCER :

LARISA TIFFIN

PRODUCTION DESIGNER :

BRUCE EVERARD

POST-PRODUCTION COMPANY :

SWEETSHOP, AUCKLAND

EDITOR :

LUCAS BAYNES

COLORIST :

MATIC PRUSNIK

SPECIAL EFFECTS COMPANY :

TOYBOX, AUCKLAND

ONLINE :

LEONI WILLIS

SOUND PRODUCTION COMPANY :

LIQUID STUDIOS, AUCKLAND

SOUND DESIGNER :

CRAIG MATUSCHKA

SOUND PRODUCER :

TAM O'NEILL

MUSIC ARRANGER :

PETER VAN DER FLUIT

ENGLISH SYNOPSIS :

WE ALL GET DISTRACTED FROM TIME TO TIME, RIGHT? AND THE CONSEQUENCES CAN BE MORE SEVERE THAN WALKING INTO A STREET SIGN, ESPECIALLY WHEN YOU CAN'T STOP BINGE-WATCHING YOUR NEW FAVOURITE SHOW.

TVNZ, NEW ZEALAND'S LARGEST TV NETWORK, NEEDED TO REBRAND THEIR REIMAGINED STREAMING BRAND, MOVING THE PLATFORM FROM A 'CATCH UP' ON-DEMAND SERVICE TO A STREAMING DESTINATION. AND RIGHTLY SO, WITH THOUSANDS OF WORLD-CLASS MOVIES, SHOWS AND DOCUMENTARIES THAT STACK UP WITH THE LIKES OF NETFLIX AND AMAZON. BUT THE BEST PART IS, IT'S COMPLETELY FREE.

SO TAKING INSPIRATION FROM THE FILM WORLD, IN BOTH NARRATIVE AND PRODUCTION VALUES, WE CREATED A SERIES OF FILMS THAT TELL THE STORY OF TVNZ+ VIEWERS. EACH COLLIDES WITH HOLLYWOOD TO GET THEMSELVES INTO A BIT OF BOTHER WHILE DISTRACTED BY THE CONTENT ON OFFER. PROVING (WITH OUR TONGUE IN CHEEK) THAT-WHILE IT MAY BE FREE, IT COULD STILL COST YOU.