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  • SUB CATEGORY :
    ONLINE FILM: FOOD & BEVERAGES
  • COMPANY ENTERING :
    TOKYU AGENCY INC, TOKYO
  • TITLE :
    ADULTS KNOW HOW TO ENJOY THE BITTERSWEET.
  • BRAND :
    LIQUOR-FILLED CHOCOLATES FOR ADULTS.
  • ADVERTISER :
    MEITO-SANGYO
  • AGENCY :
    TOKYU AGENCY INC., TOKYO
  • EXECUTIVE CREATIVE DIRECTOR :
    SATOSHI NAKAZATO
  • CREATIVE DIRECTOR :
    REIKO TSUZUKU
  • COPYWRITER :
    REIKO TSUZUKU
  • DESIGNER :
    KENTARO TANAKA
  • ACCOUNT EXECUTIVE :
    KOHEI KOKITA/YOSHIHIRO YASUDA
  • FILM PRODUCTION COMPANY :
    DANCE NOT ACT, NAGOYA
  • DIRECTOR :
    YUYA OBOKATA
  • CAMERAMAN :
    TAKUYA INO
  • FILM PRODUCER :
    KAZUHIRO YOKOYAMA
  • PRODUCTION MANAGER :
    MOTOKI SAWADA/SOTA YAMAMOTO
  • CASTING :
    YURI YAMASHITA/YOHEI IKEDO
  • HAIR & MAKE-UP :
    MAHO WATANABE
  • NARRATOR :
    TANAKA YASUHIRO
  • EDITOR :
    MICHIYA SHIMAZAKI
  • MIXER :
    ATSUSHI KISHIDA
  • ENGLISH SYNOPSIS :
    “LIQUOR-FILLED CHOCOLATES FOR ADULTS” BY MEITO SANGYO, A JAPANESE FOOD MANUFACTURER, IS A PRODUCT ENJOYED FOR THE DELIGHTFUL TASTE OF CHOCOLATE AND THE BITTERSWEET FLAVOR OF THE LIQUOR FILLING. TARGET CONSUMERS ARE MALES AND FEMALES IN THEIR 50S TO 60S, LIVING IN PROVINCIAL CITIES IN JAPAN. THIS TVC SERIES WAS DEVELOPED AROUND THE CONCEPT THAT “THE LIFE OF AN ADULT ISN’T ALWAYS JUST SWEET - IT ALSO COMES WITH THE BITTERSWEET” TO DRIVE PRODUCT AWARENESS.
    UPON THE RELEASE OF THIS TVC SERIES, PRODUCT SALES ROSE BY 153% COMPARED TO THE PREVIOUS YEAR,
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  • URL 1 :
    https://youtu.be/m1-WGwhWGe4
  • URL 2 :
    https://youtu.be/MzbqQueb3xU
  • URL 3 :
    https://youtu.be/-QWhMTONjd4
  • URL 4 :
    https://youtu.be/CuZTqPRM78o
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