ONLY A QUARTER OF THE STREETS IN THE WORLD ARE NAMED AFTER WOMEN; UNDERMINING THEIR CONTRIBUTION TO SOCIETY. INTRODUCING INFINITI PAVE IT FORWARD, A TRULY INCLUSIVE DRIVING EXPERIENCE DESIGNED BY DATA, THROUGH A DIGITAL TAKEOVER ON WAZE, THE WORLD'S LARGEST CROWD-SOURCED MOBILE NAVIGATION APP BY GOOGLE.
WE STARTED BY COLLECTING THOUSANDS OF GEO-MAKERS AND STORIES - OF HISTORIC WOMEN, WHERE THEY LIVED, WORKED OR WERE MEMORIALIZED FOR MAKING A DIFFERENCE -- AND ALSO OF WOMEN-OWNED BUSINESSES CREATING PROGRESS IN THEIR COMMUNITY TODAY. THOUSANDS OF LOCATION PINS CELEBRATING WOMEN, GEOTAGGED ON THE VERY STREETS THAT CONTINUE TO BE NAMED AFTER MEN.

SPREAD ACROSS ALL MAJOR CITIES IN THE US AND CANADA, THESE PINS WERE DESIGNED TO ROUTE USERS IN REAL-TIME TO SUPPORT WOMEN-OWNED BUSINESSES, VISIT HISTORIC SITES, OR JUST LEARN ABOUT WOMEN CHANGE-MAKERS IN THEIR NEIGHBORHOOD. ALL THIS, IN THE CUSTOM WAZE ICON OF THE QX60, A CAR DESIGNED BY WOMEN.