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  • SUB CATEGORY :
    TRANSIT
  • COMPANY ENTERING :
    INNOCEAN, SEOUL
  • TITLE :
    HYDROGEN GARBAGE TRUCK
  • BRAND :
    HYUNDAI MOTOR GROUP
  • ADVERTISER :
    HYUNDAI MOTOR GROUP
  • AGENCY :
    INNOCEAN, SEOUL
  • CHIEF CREATIVE OFFICER :
    JUNG A KIM
  • CREATIVE DIRECTOR :
    NARI MOON
  • ART DIRECTOR :
    HA-YONG JUNG
  • COPYWRITER :
    DOYU YANG/SEUNG-HA RHEE
  • CREATIVE TECHNOLOGIST :
    HYE-DONG ROH/HO-NAM KIM
  • AGENCY PRODUCER :
    BAE-SUNG KIM
  • ACCOUNT DIRECTOR :
    CHUL YUM/IK-CHANG CHOI
  • ACCOUNT EXECUTIVE :
    YUNMI CHOI/MIN-CHONG KANG/JINWOO KIM
  • PLANNER :
    JINA SHIN
  • MEDIA PLANNER :
    JIYE YU
  • PR MANAGER :
    DONG-HYUN KIM/EUN-KYEONG CHANG
  • FILM PRODUCTION COMPANY :
    PLAN'IT, SEOUL/ELEMENT PICTURES, SEOUL
  • DIRECTOR :
    SUNG-BIN KIM
  • DIRECTOR OF PHOTOGRAPHY :
    CHANG-MO KU
  • EXECUTIVE PRODUCER :
    HYUNG-JOON PARK
  • FILM PRODUCER :
    JIN-KYU CHOI/JAE-WON MOON/MOON-JU JUNG
  • POST-PRODUCTION COMPANY :
    LOCUS, SEOUL
  • EDITOR :
    SEWON OH
  • SOUND PRODUCTION COMPANY :
    STONE SOUND WORKS, SEOUL
  • SOUND EXECUTIVE PRODUCER :
    SUNG-HWAN JUNG
  • SOUND PRODUCER :
    HEE-KOOK HEO
  • ENGLISH CONTEXT EXPLANATION :
    In korea, a garbage truck’s engine car takes up 98% of the entire truck. The problem is the garbage truck’s gas exhaustion, aircraft-level noise pollution, and engine heat that reaches 40°c threatening sanitation workers’ health. Due to the garbage truck’s emission, sanitation workers’ lung functions are worse than mine workers, leading to a high risk of lung cancer. (*Five sanitation workers died of lung cancer a year in korea)

    We encounter garbage trucks daily. Focusing on this, the hydrogen garbage truck campaign transforms garbage trucks as a tangible medium for citizens to experience the benefits of hydrogen cars. With the hydrogen garbage truck, people can directly experience the sustainability of smoke-free hydrogen cars which purify the air while running, unlike the previous diesel garbage trucks that severely threaten the health of the sanitation workers.