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SUB CATEGORY :
TRANSIT
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COMPANY ENTERING :
INNOCEAN, SEOUL
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TITLE :
HYDROGEN GARBAGE TRUCK
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BRAND :
HYUNDAI MOTOR GROUP
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ADVERTISER :
HYUNDAI MOTOR GROUP
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AGENCY :
INNOCEAN, SEOUL
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CHIEF CREATIVE OFFICER :
JUNG A KIM
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CREATIVE DIRECTOR :
NARI MOON
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ART DIRECTOR :
HA-YONG JUNG
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COPYWRITER :
DOYU YANG/SEUNG-HA RHEE
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CREATIVE TECHNOLOGIST :
HYE-DONG ROH/HO-NAM KIM
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AGENCY PRODUCER :
BAE-SUNG KIM
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ACCOUNT DIRECTOR :
CHUL YUM/IK-CHANG CHOI
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ACCOUNT EXECUTIVE :
YUNMI CHOI/MIN-CHONG KANG/JINWOO KIM
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PLANNER :
JINA SHIN
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MEDIA PLANNER :
JIYE YU
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PR MANAGER :
DONG-HYUN KIM/EUN-KYEONG CHANG
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FILM PRODUCTION COMPANY :
PLAN'IT, SEOUL/ELEMENT PICTURES, SEOUL
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DIRECTOR :
SUNG-BIN KIM
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DIRECTOR OF PHOTOGRAPHY :
CHANG-MO KU
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EXECUTIVE PRODUCER :
HYUNG-JOON PARK
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FILM PRODUCER :
JIN-KYU CHOI/JAE-WON MOON/MOON-JU JUNG
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POST-PRODUCTION COMPANY :
LOCUS, SEOUL
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EDITOR :
SEWON OH
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SOUND PRODUCTION COMPANY :
STONE SOUND WORKS, SEOUL
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SOUND EXECUTIVE PRODUCER :
SUNG-HWAN JUNG
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SOUND PRODUCER :
HEE-KOOK HEO
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ENGLISH CONTEXT EXPLANATION :
In korea, a garbage truck’s engine car takes up 98% of the entire truck. The problem is the garbage truck’s gas exhaustion, aircraft-level noise pollution, and engine heat that reaches 40°c threatening sanitation workers’ health. Due to the garbage truck’s emission, sanitation workers’ lung functions are worse than mine workers, leading to a high risk of lung cancer. (*Five sanitation workers died of lung cancer a year in korea)
We encounter garbage trucks daily. Focusing on this, the hydrogen garbage truck campaign transforms garbage trucks as a tangible medium for citizens to experience the benefits of hydrogen cars. With the hydrogen garbage truck, people can directly experience the sustainability of smoke-free hydrogen cars which purify the air while running, unlike the previous diesel garbage trucks that severely threaten the health of the sanitation workers.
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