SUB CATEGORY :

EVENTS, GUERRILLA MARKETING & STUNTS

COMPANY ENTERING :

TBWA\SANTIAGO MANGADA PUNO, MANILA

TITLE :

MCDONALD'S CARABAO-THRU

BRAND :

MCDONALD'S RIDE THRU

ADVERTISER :

GOLDEN ARCHES DEVELOPMENT CORPORATION

AGENCY :

TBWA\SANTIAGO MANGADA PUNO, MANILA

CHAIRMAN :

MELVIN MANGADA

MANAGING DIRECTOR :

PORTIA CATUIRA

CHIEF CREATIVE OFFICER :

MELVIN MANGADA

CREATIVE DIRECTOR :

RYAN CAIDIC

ASSOCIATE CREATIVE DIRECTOR :

JAMES MENDOZA/KYLA CAPARAS

ART DIRECTOR :

ANGEL VILLANUEVA/CHERRY CORTEZ/JAMES MENDOZA

COPYWRITER :

KYLA CAPARAS

BUSINESS UNIT DIRECTOR :

PAULIE DE LUNA

ACCOUNT MANAGER :

KRIZIA BENGALA

STRATEGIC PLANNING DIRECTOR :

RJ PACULAN

STRATEGIC PLANNER :

JA RODRIGUEZ

STRATEGIC PLANNING MANAGER :

DIGITAL STRAT LEAD: JEAN ARBOLEDA

DATA & ANALYTICS MANAGER :

ANGEL MORALES

FILM PRODUCTION COMPANY :

HOW'S EVERYTHING, MANILA

DIRECTOR :

VINCE BELEN

PROJECT COORDINATOR :

JENINA TORRENTE

PRODUCTION TEAM CREW :

DAYN HINKLE/JOHANN TANHUECO/ADRIAN FRANCISCO/SAMUEL REYES

EDITOR :

JOHANN TANHUENCO/HANN MARCELINO

SOUND ENGINEER :

SAMUEL REYES

ENGLISH CONTEXT EXPLANATION :

In the philippines, not all rides have wheels — especially in the provinces where locals heavily rely on the country’s national animal, the carabao (water buffalo), an iconic filipino ride that farmers use to get around and plow the fields.
With drive-thru advertising targeted to four-wheeled vehicle riders, filipinos in the provinces continued to believe that drive-thru was exclusive to cars.
We saw this as an opportunity to bring mcdonald’s closer to local communities and make the drive-thrus more inclusive to every kind of filipino ride — from four wheels to four legs.