SUB CATEGORY :

USE OF RADIO & AUDIO AS A MEDIUM

COMPANY ENTERING :

THE SOUR BANGKOK CO., LTD., BANGKOK

TITLE :

SOUND OF SAFETY

BRAND :

WHOSCALL X VGI X BTS

ADVERTISER :

WHOSCALL

AGENCY :

SOUR BANGKOK, BANGKOK

MANAGING DIRECTOR :

PIMMARD LEENUTAPHONG

EXECUTIVE CREATIVE DIRECTOR :

DAMISA ONGSIRIWATTANA

ASSOCIATE CREATIVE DIRECTOR :

WARANGRAT RATTANABUMRUNG

CREATIVE GROUP HEAD :

PADCHA TANVIRUCH

ART DIRECTOR :

DAMISA ONGSIRIWATTANA/SITTA CHANDARAWONG/
NUTNAREE RUONGPANYAROJ

COPYWRITER :

WARANGRAT RATTANABUMRUNG/PADCHA TANVIRUCH/
LACKSANAPATR SIRICHAIJUMNONG

AGENCY PRODUCER :

WUTTIPON THANOPAJAI/SUNAREE DOUNGKAI/KHANTHIDA PHETHAI

BUSINESS STRATEGY DIRECTOR :

SURAPONG CHANPRASERT

ACCOUNT DIRECTOR :

SOMRUETAI SANCHAYAKORN

ACCOUNT EXECUTIVE :

SUCHEEWA SUKCHAIRUNGSAN

STRATEGIC PLANNING DIRECTOR :

NAPAS WARASESTASAK

STRATEGIC PLANNING MANAGER :

RATTANAKORN SOMPRASOPSUK

MEDIA BUYER :

GUNWARA OSATHANOND/RAMIDA CHITTRAGORN

MEDIA PERFORMANCE :

NATTHANICHA PUNAKAPUTRA

MEDIA AGENCY :

VGI, BANGKOK

SENIOR BUSINESS DEVELOPMENT EXECUTIVE :

WARUMPORN LAOPRASERT

STRATEGIC PLANNING DIRECTOR :

SIRINTHIP SUTHIPRAPHANURUX/KRIANGKRAI VANICHPAISAL

CLIENT DIRECTOR :

NELSON LEUNG/VICTOR TOPOYOSSAKUL/
ORANUCH RUJIRAWONA/KREDRADA BENJAATHONSIRIKUL

CLIENT MANAGER :

PORANEE SAIPINTHONG/LIM JUN XUE/NOPPARUJ SUKCHAWIN/
NARUMOL CHITSUPHAP

SENIOR CREATIVE SERVICE MANAGER :

THANET MANEEJAK

SOUND PRODUCTION COMPANY :

BANANA SOUND STUDIO, BANGKOK

SOUND ENGINEER :

TERDSAK JANPAN/PUTTHIPAT SANGWANPHET

SOUND PRODUCER :

AURANUCH PITAHOTARA

ENGLISH CONTEXT EXPLANATION :

BTS SKYTRAIN IS THE MAIN TRANSPORTATION FOR BANGKOK PEOPLE WITH OVER 54 MILLIONS TRAFFIC/ MONTH. MOREOVER, THE BEHAVIOR OF PEOPLE TRAVELING BY TRAIN IS WATCHING ANYTHING ON THEIR MOBILE PHONE. THEREFORE; THIS IS A GOOD OPPORTUNITY FOR WHOSCALL TO INVITE PEOPLE TO DOWNLOAD THE APPLICATION FROM THE PHONE THEY ARE USING.

WHOSCALL, IN PARTNERSHIP WITH VGI MEDIA, THE MASS MEDIA IN THAI’S TRANSPORTATION AND BTS SKYTRAIN, CREATE ‘SOUND OF SAFETY’ CAMPAIGN THAT TAKES OVER ALL TRAINS’ STATION ANNOUNCEMENTS TO WARN PEOPLE TO BE AWARE OF THE PHONE SCAM AND DOWNLOAD WHOSCAL APPLICATION.

WE HAVE REMADE THE ORIGINAL TRAINS’ STATIONS ANNOUNCEMENT USING THE SAME ANNOUNCER VOICE BUT CHANGED THE CONTENT OF THE ANNOUNCEMENT TO WARN PEOPLE ABOUT THE PHONE SCAM. BY CUSTOMIZING THE CONTENT TO MATCH WITH EACH STATIONS’ NAME, WE WARN OFF PEOPLE BY ACTUAL LOCATIONS COVERING OVER 30 STATIONS IN TOTAL.