GOJEK IS ALWAYS TRYING TO CONNECT WITH SINGAPOREANS ON A DEEPER LEVEL.
THE CONTEXT COULDN’T BE BETTER: DURING HALLOWEEN, INTEREST IN HORROR/SPOOKY/THRILLER CONTENT IS AT AN ALL-TIME HIGH. OUR DRIVERS OFTEN DRIVE LATE INTO THE NIGHT, WHICH MEANS THEY HAVE SEEN THINGS THEY CAN’T UNSEE AND EXPERIENCED THINGS THEY CAN’T FORGET. JUST WHAT PEOPLE WERE LOOKING FOR.
BY GIVING OUR DRIVERS THE STAGE (AND WORKING WITH THEM TO CRAFT THEIR HAUNTING STORIES INTO AUDIBLE PERFECTION), WE MADE A PODCAST SERIES THAT WAS INTERESTING, RELEVANT, AND ENGAGING, CONNECTING WITH OUR AUDIENCES IN A WHOLLY UNIQUE WAY DURING THE HALLOWEEN PERIOD.