SUB CATEGORY :

USE OF MUSIC

COMPANY ENTERING :

TBWA\HAKUHODO INC., TOKYO

TITLE :

JOURNA-RHYTHM

BRAND :

JOURNA-RHYTHM

ADVERTISER :

THE ASAHI SHIMBUN COMPANY

AGENCY :

TBWA\HAKUHODO INC., TOKYO

CHIEF CREATIVE OFFICER :

KAZOO SATO

CREATIVE DIRECTOR :

NOBUHIRO ARAI

ART DIRECTOR :

KATSUYA ARAI

AGENCY PRODUCER :

TAKESHI IKOMA

MUSIC PRODUCER :

SEIYA MATSUMIYA

FILM EDITOR :

NOBUO MITA

MEDIA AGENCY :

TBWA\HAKUHODO INC., TOKYO

MEDIA PLANNING DIRECTOR :

CHIHO MATSUMOTO

MEDIA DIVISION HEAD :

MOTOKO NAKAO

FILM PRODUCTION COMPANY :

NION INC., TOKYO

DIRECTOR :

KAZUMA KITADA

DIRECTOR OF PHOTOGRAPHY :

SENZO UENO

FILM PRODUCER :

TOSHIYUKI TAKEI

ART :

TAKAYUKI MITSUIZUMI

CURATOR & CASTING :

HIROSHI KAWAMURA/NAOKI ONO

EDITOR :

YUSUKE WAKITA

SPECIAL EFFECTS COMPANY :

NION INC., TOKYO

MOTION GRAPHICS :

MASANAO TAKEUCHI

SOUND DESIGNER :

ERITO AYAKI

AUDIO DIRECTOR :

DAISUKE KANDA

AUDIO EDITOR :

RYO SANADA

ENGLISH CONTEXT EXPLANATION :

GEN Z IN JAPAN ARE INDIFFERENT TO SOCIETAL ISSUES.
NEWSPAPER READERSHIP REMAINS VERY LOW AMONG THEM.
THEY LEARN ABOUT THE WORLD THROUGH TWEETS.
VOTER TURNOUT IS LOWEST AMONG DEVELOPED NATIONS. THEY FEEL POWERLESS.
RECENT (DISTURBING) RESEARCH HAS SHOWN THAT JAPANESE YOUTH MAY BE SUFFERING FROM DECREASING ANALYTICAL CAPABILITIES. THIS IS AN ISSUE FOR JAPANESE SOCIETY AS A WHOLE, NOT JUST FOR THE NEWSPAPERS.