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SUB CATEGORY :
ART DIRECTION
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COMPANY ENTERING :
WIEDEN + KENNEDY, DELHI
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TITLE :
THE STEEL OF OMAN
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BRAND :
JINDAL STEEL
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ADVERTISER :
JINDAL SHADEED IRON & STEEL LLC
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AGENCY :
WIEDEN + KENNEDY, DELHI
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MANAGING DIRECTOR :
AYESHA GHOSH
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CHIEF CREATIVE OFFICER :
SANTOSH PADHI
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EXECUTIVE CREATIVE DIRECTOR :
SANTOSH PADHI
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CREATIVE DIRECTOR :
AMRISH KONDURKAR/SUNAYNA SABHARWAL
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ART DIRECTOR :
ANIRBAN SENGUPTA/MUSKAAN JAIN
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RETOUCHER :
MILIND PALAV
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BUSINESS STRATEGY DIRECTOR :
RUCHIKA KHANNA
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CLIENT SERVICE DIRECTOR :
BHAWNA VOHRA
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ACCOUNT DIRECTOR :
SNIGDHA JHA
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ACCOUNT MANAGER :
ACHINTYA TRIVEDI
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STRATEGIC PLANNING DIRECTOR :
DIVYANSHU BHADORIA
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STRATEGIC PLANNER :
SHWETA KAUL
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PRINT PRODUCTION COMPANY :
THE THIRD LINE GALLERY, DUBAI
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PHOTOGRAPHER :
HASSAN HAJJAJ
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PRINT EXECUTIVE PRODUCER :
SUNNY RAHBAR
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PRINT ASSISTANTS :
EBON HEATH/SALAH BOUADE
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STUDIO :
MANPREET SINGH/JASKARAN SINGH
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ENGLISH CONTEXT EXPLANATION :
With oman not qualifying for the fifa 2022 world cup, the morale of the football-loving country was low. At this juncture, jindal steel, an established infrastructure player, chose to celebrate omanis, their spirit and their love for the beautiful game. This outdoor campaign is a homage to the omani people and their culture - the real steel of oman. It captures the country’s indomitable spirit and cultural multiplicity through bold, joyous yet sincere portraits. The campaign featured not only omani celebrities but also upcoming stars and locals too, lending it an authentic, modern-day flavour.