SUB CATEGORY :

ART DIRECTION

COMPANY ENTERING :

WIEDEN + KENNEDY, DELHI

TITLE :

THE STEEL OF OMAN

BRAND :

JINDAL STEEL

ADVERTISER :

JINDAL SHADEED IRON & STEEL LLC

AGENCY :

WIEDEN + KENNEDY, DELHI

MANAGING DIRECTOR :

AYESHA GHOSH

CHIEF CREATIVE OFFICER :

SANTOSH PADHI

EXECUTIVE CREATIVE DIRECTOR :

SANTOSH PADHI

CREATIVE DIRECTOR :

AMRISH KONDURKAR/SUNAYNA SABHARWAL

ART DIRECTOR :

ANIRBAN SENGUPTA/MUSKAAN JAIN

RETOUCHER :

MILIND PALAV

BUSINESS STRATEGY DIRECTOR :

RUCHIKA KHANNA

CLIENT SERVICE DIRECTOR :

BHAWNA VOHRA

ACCOUNT DIRECTOR :

SNIGDHA JHA

ACCOUNT MANAGER :

ACHINTYA TRIVEDI

STRATEGIC PLANNING DIRECTOR :

DIVYANSHU BHADORIA

STRATEGIC PLANNER :

SHWETA KAUL

PRINT PRODUCTION COMPANY :

THE THIRD LINE GALLERY, DUBAI

PHOTOGRAPHER :

HASSAN HAJJAJ

PRINT EXECUTIVE PRODUCER :

SUNNY RAHBAR

PRINT ASSISTANTS :

EBON HEATH/SALAH BOUADE

STUDIO :

MANPREET SINGH/JASKARAN SINGH

ENGLISH CONTEXT EXPLANATION :

With oman not qualifying for the fifa 2022 world cup, the morale of the football-loving country was low. At this juncture, jindal steel, an established infrastructure player, chose to celebrate omanis, their spirit and their love for the beautiful game. This outdoor campaign is a homage to the omani people and their culture - the real steel of oman. It captures the country’s indomitable spirit and cultural multiplicity through bold, joyous yet sincere portraits. The campaign featured not only omani celebrities but also upcoming stars and locals too, lending it an authentic, modern-day flavour.