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COMPANY ENTERING :
CHEIL WORLDWIDE, SEOUL
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TITLE :
KNOCK KNOCK
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BRAND :
A SILENT EMERGENCY CALL
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ADVERTISER :
KOREAN NATIONAL POLICE AGENCY
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AGENCY :
CHEIL WORLDWIDE, SEOUL
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CREATIVE DIRECTOR :
SEONGPHIL HWANG
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ART DIRECTOR :
TAEYUL KO/SUNTAECK KIM
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GLOBAL COPYWRITER :
HYOEUN JEON
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COPYWRITER :
SEUNGREE KANG
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CREATIVE STRATEGIST :
JUNPYO KIM
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MEDIA AGENCY :
CHEIL WORLDWIDE, SEOUL
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PR AGENCY :
CHEIL WORLDWIDE, SEOUL
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FILM PRODUCTION COMPANY :
JUNPASANG PRODUCTION, SEOUL/WINNING HABIT PRODUCTION, SEOUL
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DIRECTOR :
HYUNGSEOK SONG
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CINEMATOGRAPHER :
JUNSUNG YOON
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ASSISTANT CINEMATOGRAPHER :
SUNGWON JUNG/DONGWOO SEO/KYUNGSOO KIM
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EXECUTIVE PRODUCER :
KYOUNGHYUN KIM
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FILM PRODUCER :
MINKYOUNG CHOI
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PRODUCTION ART DIRECTOR :
KYUNGHWA SHIN
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PRODUCTION DESIGNER :
SEUNGHYUN JO
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POST-PRODUCTION COMPANY :
SOGEUKJANG, SEOUL
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EDITOR :
JUNGDAE MIN
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COLORIST :
WONWOO CHOI
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FLAME ARTIST :
JINHEE LEE
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SOUND PRODUCTION COMPANY :
ON THE TRACK, SEOUL
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SOUND DESIGNER :
DAVID KWON
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MUSIC COMPOSER :
JAWAN GU
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ENGLISH CONTEXT EXPLANATION :
IN THE PAST 8 YEARS, DOMESTIC VIOLENCE IN SOUTH KOREA HAS INCREASED BY 718%. BUT ONLY 2% ARE REPORTED TO THE POLICE. THE REASON BEHIND THIS IS THAT VICTIMS ARE UNABLE TO SPEAK BECAUSE THEY ARE IN THE SAME SPACE AS THEIR ABUSER. SO HOW CAN THE POLICE HELP A VICTIM THAT CANNOT TALK?
INSPIRED BY MORSE CODE, WE CREATED A SOLUTION TO ALLOW VICTIMS IN DANGER TO ALERT THE POLICE WITHOUT SAYING A WORD. AFTER DIALING 112, THEY SIMPLY TAP ANY NUMBER TWICE, AND A LINK IS SENT TO THEM. THAT ALLOWS THE POLICE TO MONITOR THE SITUATION THROUGH THE CALLER’S CAMERA, TRACK THEIR LOCATION WITHOUT AN LBS REQUEST, AND SECRETLY CHAT WITH THEM THROUGH AN APP DISGUISED AS A GOOGLE SEARCH PAGE SO THAT THE PERPETRATOR WON’T NOTICE. AND THE POLICE CAN TAKE IMMEDIATE AND PRECISE ACTION.
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