SUB CATEGORY :

PRODUCT DESIGN: INNOVATIVE & SUSTAINABLE DESIGN

COMPANY ENTERING :

SERVICEPLAN KOREA, SEOUL

TITLE :

DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY.

BRAND :

DOT

ADVERTISER :

DOT INCORPORATION

AGENCY :

SERVICEPLAN KOREA, SEOUL/ SERVICEPLAN GERMANY, MUNICH

CHAIRMAN :

FLORIAN HALLER

CHIEF EXECUTIVE OFFICER INTERNATIONAL :

MARKUS NODER

CHIEF EXECUTIVE OFFICER KOREA :

JULIE JIHYUN KANG

CHIEF CREATIVE OFFICER :

ALEX SCHILL

EXECUTIVE CREATIVE DIRECTOR :

FRANZ RÖPPISCHER/LORENZ LANGGARTNER/JASON ROMEYKO

CREATIVE DIRECTOR :

THOMAS IKSUH HUH/NAHO KOSUKEGAWA

ART DIRECTOR :

ROHIL BOROLE/KAI WEST SCHLOSSER/SILVER EUNMAN KIM/
DIANA DAHYE KIM

COPYWRITER :

SHRUTHI SUBRAMANIAN/TARO TANIWAKI/MINWOO KIM/JIN PARK

CREATIVE INTERN :

CAMILLE NIZET/THINH NGYUEN/TANVI PHALAK/SANJEETA SAHA/
ZOE BELLIS SCHILL

DESIGNER :

DENNIS FRITZ/ANTON REIM

ACCOUNT DIRECTOR :

SEONYEONG BOO

ACCOUNT MANAGER :

EUNTACK SHIN/ELIN JINSOL YU/MINJI KIM/JUNGHWAN CHOI

STRATEGIC PLANNER :

NEUL HA

PR DIRECTOR :

JI HYE PARK

PR AGENCY :

LION MEDIA GROUP, NEW JERSEY

PR DIRECTOR :

CHARLES J.LEONE JR/KEITH GORDON

FILM PRODUCTION COMPANY :

PAULUS, SEOUL

MANAGING DIRECTOR :

KYUNGSIN KIM

DIRECTOR :

SAFFAAN QADIR/YOHAN JANG

DIRECTOR OF PHOTOGRAPHY :

EUISEON CHANG

CAMERAMAN :

JIWOONG YANG/JUNHUI SEO

GAFFER :

KWANG JUN JEONG

ASSISTANT DIRECTOR :

HYUK LIM/HEE JAE YANG

EXECUTIVE PRODUCER :

DAHOON CHUNG/MINKYU PARK

PROJECT ASSISTANT :

YEHYEON CHUNG/YOUNG EUN YEO

SOUND :

JONGCHAE SOHN/SADO CHOI

BACKGROUND OVERVIEW :

While most people rely on visuals to access to complex information in almost all areas of life, the 285 million blind and visually impaired people worldwide are left out, due to lack of innovation. Existing solutions are limited such as tactile books, audio and existing braille devices in use for 30 years.

To solve this, Dot Pad has built the next level of experience design, technology, activation and 360° customer engagement for the visually impaired, allowing whole new forms of content for them.

Dot Pad, with 2,400 dots on the first smart tactile graphics display, innovates millions of lives of the blind. The ability to access visual content is key to education, employment, and participation in society. Dot Pad gives them that access. Instead of carrying heavy tactile books, blind people can access anything on the internet with Dot Pad including visuals & complex information. And being able to use all apps creates a whole new perspective for visually impaired people. Partnership with Apple, Dot Pad gives access to over 2.2 million apps out of the box. Dot Pad allows whole new forms of content for the blind. Games, Comics, and much more than we can possibly imagine.