SUB CATEGORY :

POSTER

ENTRANT COMPANY :

DENTSU INC., TOKYO

TITLE :

SAVE GUNKANJIMA PROJECT

BRAND :

GUNKANJIMA DIGITAL MUSEUM

ADVERTISER :

UNIVERSAL WORKERS

AGENCY :

DENTSU INC., TOKYO

DIRECTOR :

YURI MUNAKATA

CHIEF CREATIVE OFFICER :

YASUHARU SASAKI

ART DIRECTOR :

SHOTARO TAKIZAWA

COPYWRITER :

KEI KONISHI

PLANNER :

RYO SEKI

MEDIA AGENCY :

DENTSU INC., TOKYO

PR AGENCY :

DENTSU INC., TOKYO

PRINT PRODUCTION COMPANY :

DENTSU CREATIVE X INC., TOKYO

PHOTOGRAPHER :

NORIHIKO OKIMURA (FREELANCE)

TYPOGRAPHER :

NANA SHIMOMURA (FREELANCE)

RETOUCHER :

RYOSUKE HARASHIMA

DESIGNER :

KEITA ASAOKA

PRINT PRODUCER :

RIE KAWASE

BACKGROUND OVERVIEW :

Gunkanjima is a World Heritage site in Nagasaki, Japan. Due to typhoons and the deterioration of concrete, however, it is now on the verge of collapse. In collaboration with University of Tokyo, each building on Gunkanjima was given a 'life expectancy' – a world first. The data informed a series of posters, which combined beautiful photographs of these buildings and calligraphy showing how much time is left until they collapse. The collapsing effect of the numbers was created by drawing them on crumpled paper.