• SUB CATEGORY :
    MOTION DESIGN
  • COMPANY ENTERING :
    HS AD, SEOUL
  • TITLE :
    BAEMIN X NEOGURI COLLABORATION
  • BRAND :
    BAEMIN
  • ADVERTISER :
    WOOWA BROTHERS CORP.
  • AGENCY :
    HS AD, SEOUL
  • CHIEF EXECUTIVE OFFICER :
    AERI PARK
  • CREATIVE DIRECTOR :
    HYEJIN KWON
  • ART DIRECTOR :
    JONG HWAN KIM/MUN SANG CHO
  • COPYWRITER :
    MIN SEO/SEOIN KIM
  • EXECUTIVE PRODUCER :
    KWANGSEOB CHOI
  • ACCOUNT DIRECTOR :
    HYUNG JUN CHO
  • ACCOUNT MANAGER :
    YOUNG JUN SON
  • ACCOUNT EXECUTIVE :
    JI HOON SONG/SANG WOO JIN
  • MEDIA PLANNER :
    BO SUN BAEK/SO JEONG LEE
  • BACKGROUND OVERVIEW :
    Baemin wants people to see the brand as not just another delivery service, but a new cultural service that people can enjoy. That is why Baemin is famous for creating many different creative events and campaigns. Since Baemin's communication method were always limited to online, they collaborated with a brand that directly meets the customers inside the store, Neoguri, the ramen brand. They hid 22 golden tickets that are coupons you can use in Baemin inside the Neoguri ramen. We wanted to create a high-quality film that gets the audience and at the same time they can enjoy the film itself as well. Since both Neoguri and Baemin have famous characters, we used this asset into creating a film using stop motion, and 3D editing. Our film quality was so well designed the common response of our audience was that they could not skip the ad. Thanks to our film the golden ticket event became even more enjoyable and was a huge hit.