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SUB CATEGORY :
SOCIAL FILM
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COMPANY ENTERING :
THE LEO BURNETT GROUP THAILAND, BANGKOK
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TITLE :
METAVERRRRRRR
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BRAND :
KRUNGSRI FIRST CHOICE
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ADVERTISER :
AYUDHYA CAPITAL SERVICES COMPANY LIMITED
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AGENCY :
THE LEO BURNETT GROUP THAILAND, BANGKOK
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CHIEF EXECUTIVE OFFICER :
PARUJ DAORAI/SORADA SONPRASIT
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ACCOUNT MANAGEMENT DIRECTOR :
RATHAWAN SUKANAKE
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CHIEF CREATIVE OFFICER :
SOMPAT TRISADIKUN
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EXECUTIVE CREATIVE DIRECTOR :
ARIYAWAT JUNTARATIP
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GROUP CREATIVE DIRECTOR :
SARUT YUNGCHAROEN/PATHIDA AKKARAJINDANON
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CREATIVE GROUP HEAD :
KITTINAT PRASOMSAP
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ART DIRECTOR :
SOMPAT TRISADIKUN/ARIYAWAT JUNTARATIP/
SARUT YUNGCHAROEN/SARITA VIRUNECHAVEE
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COPYWRITER :
PATHIDA AKKARAJINDANON/KITTINAT PRASOMSAP
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AGENCY PRODUCER :
RUNGRUDEE CHINPRATAN
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GROUP ACCOUNT DIRECTOR :
PATTRA KETSAMATHI
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ACCOUNT MANAGER :
NAPHAT CHIANGRAT
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ASSOCIATE STRATEGIC PLANNING DIRECTOR :
SURAPEN YOSRAVIKUL SAITO
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STRATEGIC PLANNER :
PRAEWPAKORN CHUMSAINAAYUDHAYA
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MEDIA AGENCY :
INITIATIVE THAILAND, BANGKOK
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FILM PRODUCTION COMPANY :
FACTORY01, BANGKOK
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DIRECTOR :
WUTHISAK ANARNKAPORN
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CINEMATOGRAPHER :
NATDANAI NAKSUWAN
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ASSISTANT DIRECTOR :
MATTANEE UAJARERNSUP/WITYAWAT LAKAM
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FILM PRODUCER :
RUNGTAWAN NANTHASAEN
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POST-PRODUCTION COMPANY :
ONE COOL PRODUCTION CO.,LTD., BANGKOK
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EDITOR :
SIPPANART OLARNSARITKUL
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SOUND PRODUCTION COMPANY :
MELLOW TUNES, BANGKOK
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ENGLISH CONTEXT EXPLANATION :
FIRST CHOICE WANTS TO BE A BRAND FOR THE NEW GENERATION AND THE COMING OF THE METAVERSE HAS BEEN A HOT TOPIC FOR NEW GENERATIONS GLOBALLY. SO, WHEN WE WANT TO PROMOTE CREDIT CARDS TO YOUNG BLOCKCHAIN-SAVVY AUDIENCES, THE ANSWER IS OBVIOUS: WHY NOT SHOOT A COMMERCIAL ENTIRELY IN THE METAVERSE? THEREFORE, FIRST CHOICE IS JUMPING ON THE METAVERSE TREND WITH THE IDEA OF SHOOTING COMMERCIALS IN THE METAVERSE AND MIMICKING THE ADVERTISING PROCESS LIKE THE REAL METAVERSE. ‘METAVERRRRRRR’ CONSTANTLY INTERRUPTED BY INSANE SUGGESTIONS FROM CLIENTS. EVEN THOUGH THE COMMERCIAL IS YET TO BE APPROVED, FIRST CHOICE CREDIT CARD’S BENEFITS HAVE RECEIVED MULTIPLE APPROVALS AS THE CREDIT CARD OF THIS GENERATION, AND THE NEXT ONE, TOO. AS A RESULT, ‘METAVERRRRRRR’ ADS REACH OVER 16 MILLION VIEWS AND MORE THAN 100 PR CONTRIBUTIONS. LOADS OF PEOPLE APPLY FOR FIRST CHOICE CREDIT CARDS, WITH UP TO 22% PROVEN WITH NEW CARD APPLICATIONS.
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