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SUB CATEGORY :
BRAND STORYTELLING
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COMPANY ENTERING :
RABBIT'S TALE, BANGKOK
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TITLE :
FIVE STAR : QUALITY TIME,AGAIN
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BRAND :
FIVE STAR CHICKEN
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ADVERTISER :
CPF
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AGENCY :
RABBIT'S TALE, BANGKOK
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CHIEF EXECUTIVE OFFICER :
SUNARD THANASANAKSORN
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CHIEF CREATIVE OFFICER :
NORANIT YASOPA
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CREATIVE DIRECTOR :
ARM BUDDHAPHOL
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ART DIRECTOR :
CHANCHAI LAORATTANAROUNGCHAI
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COPYWRITER :
CHAWANWAT MUAKKAEW/SUTTHIPORN THANSUWAN
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AGENCY PRODUCER :
SARIN ITTINUNTAWEERACHAI
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ACCOUNT MANAGER :
ISSARIYAPORN TONGSAI
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FILM PRODUCTION COMPANY :
SUNETA HOUSE, BANGKOK
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DIRECTOR :
TEERAPOL SUNETA
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CINEMATOGRAPHER :
CHALONGWUT CHORRUANGSAK
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GAFFER :
PHONGTHEP PHUSAWANG
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ASSISTANT DIRECTOR :
KITTIKHUN JONGKRAIWUT
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FILM PRODUCER :
CHANAPA PLOYARUNRUNG
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CASTING :
NARISSARA MAKMANE
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STYLIST :
SIWAPORN KANGWANKUNAKORN
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HAIR & MAKE-UP :
NONGNUCH NONGSUWAN
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EDITOR :
SARAWUT KAWEETHAMMAWONG
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COLORIST :
KRITTIN PUMCHAOSUAN
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MACHINE LEARNING BASED VFX :
CHAYA PICTURES
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VR TEAM :
YOSSIRI BAISRI
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SOUND PRODUCTION COMPANY :
SOUND SPACE STUDIO, BANGKOK
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MIXER :
DANAI SUTHAMCHAREE
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MUSIC :
ANATOMY RABBIT
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ENGLISH CONTEXT EXPLANATION :
AS A LOCAL FOOD BRAND THAT HAS BEEN WITH THAIS FOR OVER 37 YEARS, FIVE STARS WANTS TO BRIDGE THAI’S GENERATION GAP BY POINTING OUT TO YOUNG GENERATION THE VALUE OF FAMILY TIME SPENT TOGETHER.
‘QUALITY TIME, AGAIN’ THE VIDEO CAMPAIGN FROM TRUE STORY ABOUT THE RELATIONSHIP OF ‘OH SUPITCHAYA NA SONGKLA’ AND HER LATE MOTHER.
WE BROUGHT HER MOTHER BACK TO SHARE A MEAL WITH HER ONCE AGAIN WITH THE HELP OF DEEPFAKE TECHNOLOGY. THE SENTIMENTAL MOMENT SHARED THROUGH THIS VIDEO IS HOW WE AIM TO CONNECT THE YOUNG GENERATIONS TO THEIR FAMILIES.
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