SUB CATEGORY :

CONTENT PLACEMENT

COMPANY ENTERING :

PUYORINGO PROJECT, TOKYO

TITLE :

PUYORINGO -GAME OF APPLE TETRIS-

BRAND :

AOMORI APPLE

ADVERTISER :

AOMORI PREFECTURE

AGENCY :

PUYORINGO PROJECT, TOKYO

CREATIVE DIRECTOR :

YUSUKE SHIMANO

ART DIRECTOR :

NATSUKI TOMODA

COPYWRITER :

MICHINARI MATSUWAKA

PROGRAMMER :

KENTARO CHIMURA

ACCOUNT EXECUTIVE :

MAKOTO INOUE

PLANNER :

MICHINARI MATSUWAKA/TAKAYUKI TOMITA/NANA SERIZAWA/
SHINTARO NUNOKAWA/SATOMI KUDO/DAI IWAYA/
SAKIKO MIKAMI/MAMI YOSHIZAWA/NOBUHIRO MORI/
YUI MIKAMI

DIRECTOR :

KENTA NAGANUMA

FILM PRODUCER :

MASAOMI WATANABE/TSUTOMU KONDO

CG DIRECTOR :

YASUKIYO FUJIMOTO

ENGLISH CONTEXT EXPLANATION :

AOMORI PREFECTURE IS JAPAN'S NO. 1 APPLE-GROWING REGION, WITH MORE THAN 50 VARIETIES GROWN. HOWEVER, THE MARKETPLACE HAS BEEN DEMANDING UNIFORMITY OF SHAPE AND COLOR. WITH THE CURRENT STATE OF DISTRIBUTION, THEY WERE LIMITED TO FOUR MAIN VARIETIES. LESS DIVERSITY MAKES IT LESS FASCINATING. AS A RESULT, THE DIVERSITY OF APPLES AND APPLE FARMERS WERE AT STAKE. AOMORI NEEDED A CAMPAIGN TO LET YOUNG PEOPLE LEARN ABOUT THE UNIQUENESS OF APPLES. HOWEVER, THE MEDIA BUDGET WAS ABSOLUTELY ZERO.

URL :

https://marugotoaomori-puyoringo.com/