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SUB CATEGORY :
INNOVATIVE USE OF TECHNOLOGY
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COMPANY ENTERING :
INNOCEAN INDONESIA, JAKARTA
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TITLE :
ANTI-HATE KEYBOARD
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BRAND :
ESPORTS NEWS CHANNEL
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ADVERTISER :
PT MEDIA ESPORTS INDONESIA
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AGENCY :
INNOCEAN INDONESIA, JAKARTA
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CHIEF EXECUTIVE OFFICER :
JAMES SANG SEOK LEE
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CHIEF CREATIVE OFFICER :
CHOW KOK KEONG
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CREATIVE DIRECTOR :
ALVIN HO/FAJAR NF/WIRGA MAHESA
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ART DIRECTOR :
ALVIN HO/CHOW KOK KEONG/JAMES HENRY/FAJAR NF/WIRGA MAHESA
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COPYWRITER :
CHOW KOK KEONG
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AGENCY PRODUCER :
YULIA SUTAN
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PROGRAMMER :
PHANG CHAN HOWE
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ANIMATION SPECIAL EFFECTS :
JAMES HENRY
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MEDIA AGENCY :
INNOCEAN INDONESIA, JAKARTA
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FILM PRODUCTION COMPANY :
LEVEL UP, JAKARTA
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POST-PRODUCTION COMPANY :
FRAME LOGIC POST, JAKARTA
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SPECIAL EFFECTS COMPANY :
NIL, JAKARTA
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SOUND PRODUCTION COMPANY :
SUARA SUKU AUDIO POST, JAKARTA
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MUSIC COMPOSER :
BENALIF ARIFANDA
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ENGLISH CONTEXT EXPLANATION :
INTRODUCING THE ANTI-HATE KEYBOARD. THE SPECIALLY REPROGRAMMED KEYBOARDS SWAP TOXIC PHRASES TYPED OUT BY BULLIES FOR SWEET AND ENCOURAGING MESSAGES FOR THEIR FELLOW ONLINE GAMERS.
USING FIRST-PARTY DATA, WE IDENTIFIED AND EXTRACTED TOXIC PHRASES COMMONLY USED BY BULLIES. WE THEN REPROGRAMMED THE PROCESSOR OF THE QUANTUM MECHANICAL KEYBOARDS AND SYNCED THE TOXIC PHRASES TO THE KEYBOARD THROUGH QMK FIRMWARE.
ON 3 OCT 2022, WORLD DAY OF BULLYING PREVENTION, THE ANTI-HATE KEYBOARDS WERE GIVEN OUT TO CYBERCAFES ACROSS SEVERAL CITIES. WHEN BULLIES UNLEASHED ABUSIVE ATTACKS, THEIR TOXIC PHRASES WERE SWAPPED FOR SWEET MESSAGES IN THE CHATROOM, E.G. “FCK U!” IS SWAPPED TO “LOVE U!”, “GO N DIE PLS!” BECAME “GO N CELEBRATE PLS!” AND MANY MORE.
TO MAKE THE CAMPAIGN SUSTAINABLE, WE MADE THE FIRMWARE AN OPEN SOURCE FOR EVERYONE. COMPANIES OR THE PUBLIC CAN VISIT OUR WEBSITE AND DOWNLOAD THE FIRMWARE TO FIGHT CYBERBULLYING FOR THE BETTERMENT OF SOCIETY.
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