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  • SUB CATEGORY :
    INNOVATIVE USE OF TECHNOLOGY
  • COMPANY ENTERING :
    TOKYU AGENCY INC., TOKYO
  • TITLE :
    LOG FLOWER
  • BRAND :
    GG BETA
  • ADVERTISER :
    TOKYU AGENCY INC.
  • AGENCY :
    TOKYU AGENCY INC., TOKYO/KONEL INC., TOKYO
  • ART DIRECTOR :
    SHOTA AIGA
  • COPYWRITER :
    AKIRA YATANI/KAZUHIRO MIWA
  • CREATIVE TECHNOLOGIST :
    DAISUKE IKURA
  • EXECUTIVE PRODUCER :
    YASUHIRO KOIKE
  • TECHNICAL ADVISOR :
    YOHEI KAJIWARA
  • TECHNICAL DIRECTOR :
    KYOSUKE SAITO (KONEL INC.)/YASUHIRO OGINO (KONEL INC.)
  • DEVELOPER :
    KYOSUKE SAITO (KONEL INC.)
  • CG ARTIST :
    AJISA (KONEL INC.)
  • PLANNER :
    JUN YAMADA/KOUYA SASAKI/AKIKO MARUOKA/DAISUKE IKURA
  • ENGLISH CONTEXT EXPLANATION :
    LOG FLOWER IS A NEW DIGITAL PLANT THAT GROWS BY REFLECTING THE EMOTION IN THE ROOM.
    AS "A MIRROR OF THE SPACE," ITS GROWTH DEPENDS ON THE EMOTION IT ABSORBS.
    THIS IS THE INCOMPARABLE "EMORNAMENTAL PLANT" WHICH VISUALIZES THE REAL-TIME CONDITION OF COMMUNICATION AND LEADS PEOPLE TO AN OPTIMISTIC FEELING.
    WITH THIS PANDEMIC, MANY ASPECTS OF LIFE HAVE CHANGED, SUCH AS THE RISE OF TELEWORK. WE SPEND MORE TIME AT HOME WITH PARTICULAR PEOPLE. IT INCREASES SOME UNCOMFORTABLE MOMENTS WITH FAMILY OR HOUSEMATES.
    WHAT WE FEEL IS DETERMINED BY THE ATMOSPHERE. IN THIS PROJECT, WE TRY TO VISUALIZE SUCH AN ATMOSPHERE IN THE ROOM. PEOPLE CAN SEE THEIR SITUATION OBJECTIVELY THROUGH THE PLANT THAT GROWS WITH THE EMOTION IN THE ROOM. SUCH FINDINGS MAY SOFTEN THEIR ATTITUDES AND BRING A RELAXING MOOD TO THE SPACE. STARTING FROM THIS IDEA, WE INVENTED LOG FLOWER.
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