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  • SUB CATEGORY :
    FILM & AUDIO
  • COMPANY ENTERING :
    THE SOUR BANGKOK CO., LTD., BANGKOK
  • TITLE :
    SOUND OF SAFETY
  • BRAND :
    WHOSCALL X VGI X BTS
  • ADVERTISER :
    WHOSCALL
  • AGENCY :
    SOUR BANGKOK, BANGKOK
  • MANAGING DIRECTOR :
    PIMMARD LEENUTAPHONG
  • EXECUTIVE CREATIVE DIRECTOR :
    DAMISA ONGSIRIWATTANA
  • ASSOCIATE CREATIVE DIRECTOR :
    WARANGRAT RATTANABUMRUNG
  • CREATIVE GROUP HEAD :
    PADCHA TANVIRUCH
  • ART DIRECTOR :
    DAMISA ONGSIRIWATTANA/SITTA CHANDARAWONG/
    NUTNAREE RUONGPANYAROJ
  • COPYWRITER :
    WARANGRAT RATTANABUMRUNG/PADCHA TANVIRUCH/
    LACKSANAPATR SIRICHAIJUMNONG
  • AGENCY PRODUCER :
    WUTTIPON THANOPAJAI/SUNAREE DOUNGKAI/
    KHANTHIDA PHETHAI
  • BUSINESS STRATEGY DIRECTOR :
    SURAPONG CHANPRASERT
  • ACCOUNT DIRECTOR :
    SOMRUETAI SANCHAYAKORN
  • ACCOUNT EXECUTIVE :
    SUCHEEWA SUKCHAIRUNGSAN
  • STRATEGIC PLANNING DIRECTOR :
    NAPAS WARASESTASAK
  • STRATEGIC PLANNING MANAGER :
    RATTANAKORN SOMPRASOPSUK
  • MEDIA BUYER :
    GUNWARA OSATHANOND/RAMIDA CHITTRAGORN
  • MEDIA PERFORMANCE :
    NATTHANICHA PUNAKAPUTRA
  • MEDIA AGENCY :
    VGI, BANGKOK
  • SENIOR BUSINESS DEVELOPMENT EXECUTIVE :
    WARUMPORN LAOPRASERT
  • STRATEGIC PLANNING DIRECTOR :
    SIRINTHIP SUTHIPRAPHANURUX/KRIANGKRAI VANICHPAISAL
  • CLIENT DIRECTOR :
    NELSON LEUNG/VICTOR TOPOYOSSAKUL/
    ORANUCH RUJIRAWONA/KREDRADA BENJAATHONSIRIKUL
  • CLIENT MANAGER :
    PORANEE SAIPINTHONG/LIM JUN XUE/NOPPARUJ SUKCHAWIN/
    NARUMOL CHITSUPHAP
  • SENIOR CREATIVE SERVICE MANAGER :
    THANET MANEEJAK
  • SOUND PRODUCTION COMPANY :
    BANANA SOUND STUDIO, BANGKOK
  • SOUND ENGINEER :
    TERDSAK JANPAN/PUTTHIPAT SANGWANPHET
  • SOUND PRODUCER :
    AURANUCH PITAHOTARA
  • CAMPAIGN SUMMARY :
    ‘Whoscall’ a must have anti-spam app, in partnership with VGI and BTS SkyTrain want to invite THAIs to download the application to help prevent fraud by creating a ‘Sound of Safety’ campaign. A campaign that takes over every trains’ stations announcement to warn people from frauds and scammers.
  • THE BRIEF :
    ‘Whoscall, an anti-spam application has over 1,600 millions phone numbers’ database from over the world that could helps you Identified millions of unknown numbers everyday to prevents you and community from frauds & unwanted calls

    In the past year, Thai people have been scammed over 6.4 millions times by fraud call center gang and have lost over 43 Million USD to these call centers. While the criminals always find new ways to scam us, Whoscall as an anti-fraud expert app wants to invite everybody to download the application to help prevent the fraud.
  • THE STRATEGY :
    BTS SkyTrain is the main transportation for Bangkok people with over 54 millions traffic/month. Moreover, the behavior of people traveling by train is watching anything on their mobile phone. Therefore; this is a good opportunity for Whoscall to invite people to download the application from the phone they are using.
  • THE EXECUTION & CRAFT :
    Whoscall, in partnership with VGI Media, the mass media in Thai’s transportation and BTS SkyTrain, create ‘Sound of Safety’ campaign that takes over all trains’ station announcements to warn people to be aware of the phone scam and download Whoscal application.

    We have remade the original trains’ stations announcement using the same announcer voice but changed the content of the announcement to warn people about the phone scam. By customizing the content to match with each stations’ name, we warn off people by actual locations covering over 30 stations in total.

    Examples,
    Siam Station. The Land of Smiles where scary scam calls can't reach you.
    Mo Chit Station. Say no More Shit calls from scammers.
    National Stadium Station. Save the nation and kick the fraud calls into touch.
    Nana Station. Say no no at Nana to unknown numbers.
    Bearing Station. No more need to bear annoying rings from cold callers
    Victory Monument Station. Win the scam war when taking the right calls.
  • THE RESULT :
    - The announcement has been heard through Social Media with Online Reach of 3.1 millions and over 40 millions eyeballs have heard the announcement.
    - 1.88 Millions THB earned media value
    - Liked by people and get shared from offline to online
    - 3 times increase in application download
  • URL :
    http://www.sbarchives.com/whoscall_en