SUB CATEGORY :

DIRECTING

COMPANY ENTERING :

AOI PRO., TOKYO

TITLE :

WELCOME TO NIKE JUKU

BRAND :

NIKE JAPAN

ADVERTISER :

NIKE JAPAN

AGENCY :

WIEDEN + KENNEDY TOKYO, TOKYO

MANAGING DIRECTOR :

YOSUKE SUZUKI

EXECUTIVE CREATIVE DIRECTOR :

SCOTT DUNGATE

CREATIVE DIRECTOR :

CURRO DE LA VILLA

ART DIRECTOR :

KAZUHI YOSHIKAWA

COPYWRITER :

NEDAL AHMED/YUMIKO OTA

AGENCY PRODUCER :

KOSUKE SASAKI/TY DEMURA/YOKO ONODERA

STUDIO MANAGER :

AIWEI ICHIKAWA

STUDIO DESIGNER :

AKANE YASUDA/SHOTARO TOMIYAMA

AGENCY EDITOR :

VINOD VIJAYASANKARAN

ACCOUNT DIRECTOR :

JORDAN CAPPADOCIA

ACCOUNT MANAGER :

CHELSEA HAYASHI/KAEDE OSE

ACCOUNT EXECUTIVE :

RYU KAIDA

MARKETING COMMUNICATION DIRECTOR :

JUSTIN LAM

STRATEGIC PLANNING MANAGER :

THIJS VAN DE WOUW

STRATEGIC PLANNER :

RINA DEGUCHI

COMMS PLANNER :

JOANNA FUKAE

PR DIRECTOR :

MIDORI SUGAMA

FILM PRODUCTION COMPANY :

AOI PRO. INC., TOKYO

DIRECTOR :

MACKENZIE SHEPPARD

CINEMATOGRAPHER :

MIKUL ERIKSSON

GAFFER :

ARATA IJICHI

FILM PRODUCER :

DAISUKE MISU

PRODUCTION DESIGNER :

MASAMI TANAKA

PRODUCTION MANAGER :

KAZUKI OMI

CASTING :

SHOHEI UENO/MAI IKEDA/MISAKI MATSUI/RIKIYA TAKANO

CHOREOGRAPHER :

NOZOMI DE LENCQUESAING

STYLIST :

YOPPY

HAIR & MAKE-UP :

PHOEBE

EDITOR :

SACHI SASAKI

COLORIST :

MIKEY ROSSITER

FLAME ARTIST :

MURATA CHITOSHI

SOUND DESIGNER :

MIKE REGAN

ENGLISH SYNOPSIS :

NIKE IS LAUNCHING A NEW PROJECT, "NIKE JUKU," TARGETING THE YOUNGER GENERATION, ESPECIALLY JAPANESE HIGH SCHOOL STUDENTS, WHO FACE A VARIETY OF PHYSICAL AND MENTAL STRESSES IN THEIR EVER-CHANGING ENVIRONMENT. THE PROJECT AIMS TO FREE THEM FROM SUCH STRESS THROUGH SPORTS AND PHYSICAL EXERCISE, AND TO HELP THEM ACHIEVE WELLBEING.

ENGLISH CONTEXT EXPLANATION :

IN RECENT YEARS, THERE HAS BEEN A DECREASE IN THE AMOUNT OF TIME YOUNG PEOPLE SPEND EXERCISING AND PLAYING SPORTS, FURTHER SPURRED BY THE PANDEMIC. IN ADDITION TO SCHOOLWORK, THE INCREASE IN CRAM SCHOOL AND HOME STUDY FOR ENTRANCE EXAMINATIONS IS CAUSING MANY OF THE YOUNGER GENERATION TO BE IN A STRESSFUL ENVIRONMENT.