SUB CATEGORY :

DIRECTING

ENTRANT COMPANY :

SWEETSHOP, AUCKLAND

TITLE :

WRONG RIDE

BRAND :

TELEVISION NEW ZEALAND [TVNZ]

ADVERTISER :

TELEVISION NEW ZEALAND [TVNZ]

AGENCY :

DENTSU, AUCKLAND

EXECUTIVE CREATIVE DIRECTOR :

ANNE BOOTHROYD

GROUP CREATIVE DIRECTOR :

JACK DELMONTE

CREATIVE DIRECTOR :

ANDREA SARCULLO

COPYWRITER :

MATT WOODS

AGENCY PRODUCER :

NIGEL SUTTON

GROUP ACCOUNT DIRECTOR :

EVAAN MIOCEVICH

FILM PRODUCTION COMPANY :

SWEETSHOP, AUCKLAND

DIRECTOR :

DAMIEN SHATFORD

DIRECTOR OF PHOTOGRAPHY :

NIGEL BLUCK

GAFFER :

THAD LAWRENCE

EXECUTIVE PRODUCER :

BEN DAILEY/KATE ROYDHOUSE

FILM PRODUCER :

LARISA TIFFIN

LIGHTING :

JAY MUNRO

WARDROBE :

BRETT GARTON

POST-PRODUCTION COMPANY :

ARC EDIT, AUCKLAND

EDITOR :

LUCAS BAYNES

COLORIST :

MATIC PRUSNIK

FLAME ARTIST :

LEONIE WILLIS, C/- TOYBOX

ENGLISH SYNOPSIS :

A GROUP OF MASKED PEOPLE MAKE THEIR WAY INTO A FORTIFIED BANK. UNBEKNOWNST TO THEM, ONE OF THE BANK TELLERS MANAGES TO PRESS THE SILENT ALARM A S THE LEADER THREATENS THE CIVILIANS THAT HE HAS A BOMB THAT HE IS NOT AFRAID TO ACTIVATE IF ANYONE STEPS OUT OF LINE. IN AN URGENT, HIGH-STAKES ENVIRONMENT, THE GROUP BREAK IN - FILLING THEIR BAGS WITH AS MUCH AS THEY CAN CARRY AND RUN OUT OF THE BANK.

ON THE STREET, TAMARA, OBLIVIOUS TO THE WHOLE THING STEPS INTO THE GET-AWAY CAR, MISIDENTIFYING IT AS HER UBER. AS THE ROBBERS CLAMBER INTO THE CAR THEY HAVE NO CHOICE BUT TO DRIVE OFF WITH TAMARA IN THE CAR AS THE POLICE ARE ALREADY HOT ON THEIR TAILS.

ENGLISH CONTEXT EXPLANATION :

THIS SPOT IS INFLUENCED BY MANY BLOCKBUSTER FILMS INCLUDING HEISTS SUCH AS THE DARK KNIGHT RISES (BATMAN). FAST PASTED AND GRADED IN A GRITTY WAY, THE SPOT IS SUCCESSFUL IN CREATING URGENCY AND ANXIETY - JUST LIKE WHEN WATCHING SIMILAR SCENES ON THE BIG SCREEN.
THE PUNCHLINE OF THE SPOT HINGES ON THE USE OF RIDE-SHARE APPS LIKE UBER AND HOW ABSORBED PEOPLE CAN BE WHEN WATCHING QUALITY CONTENT ON THEIR PHONES.