• SUB CATEGORY :
    EDITING
  • COMPANY ENTERING :
    HECKLER, SYDNEY
  • TITLE :
    VODAFONE - THE SMART NETWORK
  • BRAND :
    VODAFONE
  • ADVERTISER :
    VODAFONE NEW ZEALAND
  • AGENCY :
    DDB GROUP AOTEAROA, AUCKLAND
  • CHIEF EXECUTIVE OFFICER :
    MATTY BURTON
  • EXECUTIVE CREATIVE DIRECTOR :
    AARON GOLDRING
  • ART DIRECTOR :
    PETE WUJKOWSKI
  • COPYWRITER :
    GAELYN CHURCHILL
  • AGENCY PRODUCER :
    CHARLOTTE GLENNON
  • BUSINESS STRATEGY DIRECTOR :
    ZOE ALDEN
  • ACCOUNT DIRECTOR :
    TIM ELLIS
  • ACCOUNT MANAGER :
    EAMONN DOBSON
  • STRATEGIC PLANNING DIRECTOR :
    RUPERT PRICE
  • FILM PRODUCTION COMPANY :
    FINCH, AUCKLAND
  • DIRECTOR :
    KYRA BARTLEY
  • EXECUTIVE PRODUCER :
    BEX KELLY
  • FILM PRODUCER :
    DUNCAN BERNARD
  • POST-PRODUCTION COMPANY :
    HECKLER, SYDNEY
  • EDITOR :
    ANDREW HOLMES
  • ASSISTANT EDITOR :
    DANIEL PAGE
  • COLORIST :
    EDEL RAFFERTY
  • FLAME ARTIST :
    SOREN DYNE/BRAD SMITH
  • SPECIAL EFFECTS :
    GINA WAGSTAFFE
  • MOTION GRAPHIC :
    GINA WAGSTAFFE
  • POST EXECUTIVE PRODUCER :
    WILL ALEXANDER
  • POST PRODUCER :
    CORALIE TAPPER
  • SPECIAL EFFECTS COMPANY :
    HECKLER, SYDNEY
  • ENGLISH SYNOPSIS :
    VODAFONE NEW ZEALAND IS TACKLING PHYSICIST STEPHEN HAWKING’S THEORIES ON TIME IN A NEW CAMPAIGN TO LAUNCH ITS UPGRADED MOBILE AND BROADBAND NETWORK. THE SMART NETWORK CAMPAIGN USES HAWKING’S WORDS TO HIGHLIGHT THE PACE OF CHANGE AND THE WAY TIME FLOWS AT DIFFERENT SPEEDS. THE SPOT EXPLORES THE IDEA OF SLIPPERINESS OF TIME, WHICH HAS BECOME A PARTICULARLY PERTINENT DURING COVID, AND CONTRASTS FAST AND SLOW MOTION TO BRING THIS IDEA TO LIFE.
  • ENGLISH CONTEXT EXPLANATION :
    THE CONCEPT OF TIME HAS BEEN A BIT OF A HAZY ONE THESE PAST FEW YEARS – SEEMINGLY PASSING US BY AT THE SPEED OF LIGHT WITH LOTS OF CHANGES, WHILE SIMULTANEOUSLY MOVING IN SLOW MOTION. THE SPOT AIMS TO CONVEY THIS SLIPPERINESS OF TIME, AN IDEA THAT WAS FIRST PROPOSED BY ALBERT EINSTEIN 100 YEARS AGO AND LATER ARTICULATED BY STEPHEN HAWKING. THE BOLD AND EVOCATIVE CAMPAIGN USES THE CONTRAST OF FAST AND SLOW MOTION TO DEMONSTRATE TIME, JUXTAPOSING THE BEAUTY OF SMALL, INTIMATE MOMENTS AGAINST THE POSITIVE ENERGY OF COMMUNAL CHANGE LED BY VODAFONE.