SUB CATEGORY :

SPECIAL EFFECTS: DIGITAL VISUAL EFFECTS

COMPANY ENTERING :

ALT.VFX, BRISBANE

TITLE :

JAMES SQUIRE - ORDINARY BE DAMNED

BRAND :

JAMES SQUIRE

ADVERTISER :

LION AUSTRALIA

AGENCY :

MILK & HONEY UNITED, SYDNEY

EXECUTIVE CREATIVE DIRECTOR :

ANDY DILALLO/STEVE JACKSON

AGENCY PRODUCER :

MONIQUE PARDAVI

MEDIA AGENCY :

UNIVERSAL MCCANN, SYDNEY

FILM PRODUCTION COMPANY :

FORTRESS FILMS, MELBOURNE

DIRECTOR :

JUSTIN MCMILLAN

DIRECTOR OF PHOTOGRAPHY :

IAN BUTTERWORTH

SECOND UNIT DOP :

JOSHUA LAMONT

FILM PRODUCER :

IAN KENNY

POST-PRODUCTION COMPANY :

THE EDITORS, SYDNEY/ALT.VFX, BRISBANE

EDITOR :

BERNARD GARRY (THE EDITORS)

COLORIST :

ANDREW CLARKSON (THE EDITORS)

FLAME ARTIST :

JESSE MEHA (ALT.VFX)

POST EXECUTIVE PRODUCER :

TYRONE ESTAPHAN (ALT.VFX)

POST PRODUCER :

MARTINA JOISON (ALT.VFX)

SPECIAL EFFECTS COMPANY :

ALT.VFX, BRISBANE

COMPUTER ARTIST :

SAM LEE/MICHAEL COX/JORDAN MCINNES/ADAM WONG/DAVID CHEN

CG SUPERVISOR :

JESSE MEHA

ANIMATOR :

CHRIS RENTOUL/BEN BEAUMONT

COMPOSITOR :

MATTHEW CHANCE/MURRAY SMALLWOOD/TRENT ADAMCZYK

DMP :

DAVID GIBBONS

SPECIAL EFFECTS EXECUTIVE PRODUCER :

TYRONE ESTAPHAN

SPECIAL EFFECTS PRODUCER :

MARTINA JOISON

SOUND DESIGNER :

ABIGAIL SIE

SOUND PRODUCER :

MEG DRUMMOND

MUSIC COMPOSER :

LANCE GURISIK

ENGLISH SYNOPSIS :

THE FILM OPENS TO INTRODUCE JAMES SQUIRE, A CHARISMATIC OUTLAW, AT HOME IN THE CRIMINAL UNDERWORLD OF LONDON, 1176. THE VOICE OF RORY MCCANN (GAME OF THRONES) OFFERS AN IRONIC COMMENTARY OF SQUIRE’S LIFE: HE WENT TO CHURCH (TO GAMBLE); REMEMBERED HIS MANNERS (TO HIS VICTIMS); AND RESPECTED THE LAW (WHEN EVADING THEM). AFTER A HORSE CHASE, SQUIRE IS CONVICTED FOR HIGHWAY ROBBERY AND SENT TO PENAL COLONIES IN NEW SOUTH WALES. ONCE IN AUSTRALIA, HE WAS CAUGHT STEALING HOPS FROM THE HOSPITAL STORES WHERE HE WAS WORKING. HE IS PUNISHED WITH 150 LASHES, EVENTUALLY INSPIRING THE MODERN BRAND’S BEER OF THE SAME NAME. AT LAST, THE FILM TRANSITIONS TO SQUIRE’S FUTURE AS A SUCCESSFUL BREWER AND MEMBER OF THE EARLY SETTLER COMMUNITY. A TITLE CARD SUMS UP THE PHILOSOPHY THAT HAS GUIDED SQUIRE’S LIFE AND SUBSEQUENTLY THE BRAND THAT BEARS HIS NAME: ORDINARY BE DAMNED.

ENGLISH CONTEXT EXPLANATION :

THE ADVERTISEMENT IS BASED ON THE TRUE STORY OF THE FOUNDER OF JAMES SQUIRE BREWERY. AUSTRALIA SERVED AS A PENAL COLONY FOR GREAT BRITAIN DURING THE 1700S - AND JAMES SQUIRE WAS AMONGST ONE OF THE FIRST TRANSPORTED THERE AS A CONVICT IN THE “FIRST FLEET.” LASHING THE FLESH OF PRISONERS WITH A LEATHER WHIP (KNOWN AS THE CAT O' NINE TAILS) WAS A COMMON FORM OF PUNISHMENT AT THE TIME - AND SQUIRE’S PUNISHMENT OF 150 LASHES GIVES ONE OF MODERN BEERS ITS NAME.