SUB CATEGORY :

SPECIAL EFFECTS: DIGITAL VISUAL EFFECTS

COMPANY ENTERING :

RABBIT'S TALE, BANGKOK

TITLE :

FIVE STAR : QUALITY TIME,AGAIN

BRAND :

FIVE STAR CHICKEN

ADVERTISER :

CPF

AGENCY :

RABBIT'S TALE, BANGKOK

CHIEF EXECUTIVE OFFICER :

SUNARD THANASANAKSORN

CHIEF CREATIVE OFFICER :

NORANIT YASOPA

CREATIVE DIRECTOR :

ARM BUDDHAPHOL

ART DIRECTOR :

CHANCHAI LAORATTANAROUNGCHAI

COPYWRITER :

CHAWANWAT MUAKKAEW/SUTTHIPORN THANSUWAN

AGENCY PRODUCER :

SARIN ITTINUNTAWEERACHAI

ACCOUNT MANAGER :

ISSARIYAPORN TONGSAI

FILM PRODUCTION COMPANY :

SUNETA HOUSE, BANGKOK

DIRECTOR :

TEERAPOL SUNETA

CINEMATOGRAPHER :

CHALONGWUT CHORRUANGSAK

GAFFER :

PHONGTHEP PHUSAWANG

ASSISTANT DIRECTOR :

KITTIKHUN JONGKRAIWUT

FILM PRODUCER :

CHANAPA PLOYARUNRUNG

CASTING :

NARISSARA MAKMANE

STYLIST :

SIWAPORN KANGWANKUNAKORN

HAIR & MAKE-UP :

NONGNUCH NONGSUWAN

POST-PRODUCTION COMPANY :

POSITIVE4, BANGKOK

EDITOR :

SARAWUT KAWEETHAMMAWONG

COLORIST :

KRITTIN PUMCHAOSUAN

SPECIAL EFFECTS COMPANY :

CHAYA PICTURES, BANGKOK

MACHINE LEARNING BASED VFX :

CHAYA PICTURES

VR TEAM :

YOSSIRI BAISRI

SOUND PRODUCTION COMPANY :

SOUND SPACE STUDIO, BANGKOK

MIXER :

DANAI SUTHAMCHAREE

MUSIC :

ANATOMY RABBIT

ENGLISH SYNOPSIS :

**USE DEEPFAKE TO BUILD REAL CONNECTION BETWEEN GENERATIONS. **
WE BROUGHT HER MOTHER BACK TO SHARE A MEAL WITH HER ONCE AGAIN WITH THE HELP OF DEEPFAKE TECHNOLOGY. THE SENTIMENTAL MOMENT SHARED THROUGH THIS VIDEO IS HOW WE AIM TO CONNECT THE YOUNG GENERATIONS TO THEIR FAMILIES.
THE CHALLENGE ON THE VISUAL EFFECT OF THIS PROJECT IS COLLECTING THE PICTURE MATERIALS. UNLIKE CREATING DEEPFAKE OF CELEBRITIES WITH SUFFICIENT FACIAL DATA IN MANY ANGLES, ON THIS CASE, IT TOOK US MORE THAN 3 MONTHS TO COLLECT AND LET THE MACHINE LEARN FROM OVER 2,000 PICTURES OF A PERSON WHO PASSED AWAY 20 YEARS AGO IN ORDER TO BRING HER BACK TO DINE WITH HER DAUGHTER AGAIN.

ENGLISH CONTEXT EXPLANATION :

AS A LOCAL FOOD BRAND THAT HAS BEEN WITH THAIS FOR OVER 37 YEARS, FIVE STARS WANTS TO BRIDGE THAI’S GENERATION GAP BY POINTING OUT TO YOUNG GENERATION THE VALUE OF FAMILY TIME SPENT TOGETHER.
‘QUALITY TIME, AGAIN’ THE VIDEO CAMPAIGN FROM TRUE STORY ABOUT THE RELATIONSHIP OF ‘OH SUPITCHAYA NA SONGKLA’ AND HER LATE MOTHER.WE BROUGHT HER MOTHER BACK TO SHARE A MEAL WITH HER ONCE AGAIN WITH THE HELP OF DEEPFAKE TECHNOLOGY. THE SENTIMENTAL MOMENT SHARED THROUGH THIS VIDEO IS HOW WE AIM TO CONNECT THE YOUNG GENERATIONS TO THEIR FAMILIES.
BY SCOUTING SOME REAL LIFE STORIES FROM MORE THAN 50 PEOPLE, WE FINALLY FOUND THIS CODA GIRL NAME “O”.“O” IS A CONTENT CREATOR WHO MAKE CONTENT ABOUT SIGN LANGUAGE FOR EVERYDAY LIFE ON “OKATA CHANNEL”