SUB CATEGORY :

PRODUCTION DESIGN

COMPANY ENTERING :

BBDO CA, ALMATY

TITLE :

ROLLTON STEREOTYPES CAMPAIGN

BRAND :

ROLTON

ADVERTISER :

MAREVEN FOOD TIAN-SHAN

AGENCY :

BBDO CA, ALMATY

CHIEF EXECUTIVE OFFICER :

DANIL MASLOV

CREATIVE DIRECTOR :

IGOR GOLUSHKO

ART DIRECTOR :

RENAT POPOSHEV

COPYWRITER :

DARIA PRIEZZHEVA

DESIGNER :

OLEG SIGITOV

CLIENT SERVICE DIRECTOR :

YULIYA YUGAY

ACCOUNT MANAGER :

KSENIA ZHANOKOVA

FILM PRODUCTION COMPANY :

NO STARS, KYIV

MANAGING DIRECTOR :

IVAN KRUTOUS

DIRECTOR :

EVGENY GOZHEYSHIY

CAMERAMAN :

MIKHAIL PETRENKO

EXECUTIVE PRODUCER :

DARIA VOLGINA

FILM PRODUCER :

EVELINA BIALAJA

PRODUCTION DESIGNER :

KOLYA KISHCHUK

HAIR & MAKE-UP :

DINA GOLUBEVA

ENGLISH SYNOPSIS :

ROLTON: ADD BOILING WATER, 5 MINUTES, AND THERE YOU GO!
FOR TWO DECADES MILLIONS OF FAMILIES ACROSS KAZAKHSTAN COOK ROLLTON.
BUT WE HAVE A THING HERE – ROLLTON RANGE INCLUDES NOT ONLY INSTANT NOODLES, BUT EXCELLENT PASTA AS WELL!

FLAGMAN INSTANT NOODLES ARE THE REASON WHY IT IS HARD FOR PEOPLE TO BELIEVE THAT ROLLTON CAN PRODUCE REAL PASTA.
BUT IT IS A PURE STEREOTYPE!
TO TREAT ROLLTON PASTA AS INSTANT NOODLES IS AT LEAST RIDICULOUS.

TO PROVE IT, WE’VE SHOT “THE SLOWEST” AD EVER IN THE HISTORY OF THE BRAND.
IT IS THE SERIES OF 17 EPISODES WHERE OUR HEROES ARE WAITING TO GET BOILED ROLLTON AND, OF COURSE, IN VAIN!

WE PLACED OUR ADVERTISING EPISODE BY EPISODE IN EACH COMMERCIAL BLOCK OF THE USER SO THAT HE WATCHES THE NEVER-ENDING PROCESS OF NO-SUCCESS PASTA BOILING.
THE GOAL WAS TO MAKE IT CLEAR: ROLLTON PRODUCES NOT ONLY “FAST FOOD”.

ENGLISH CONTEXT EXPLANATION :

ROLLTON – IS THE LEGENDARY INSTANT NOODLES IN KAZAKHSTAN!
FOR MORE THAN TWO DECADES MILLIONS OF FAMILIES ACROSS COUNTRY COOK ROLLTON.

ROLLTON RANGE INCLUDES NOT ONLY INSTANT NOODLES, BUT EXCELLENT PASTA AS WELL!
BUT THE HABIT OF PERCEIVING ROLLTON ONLY AS INSTANT NOODLES DOES NOT ALLOW PEOPLE TO TAKE PASTA SERIOUSLY. AUDIENCE IS FULL OF STEREOTYPES THAT ROLLTON PASTA IS THE SAME QUALITY AS INSTANT NOODLES.

TO SHOW PEOPLE HOW RIDICULOUS IT IS TO THINK THAT PREJUDICES ABOUT ROLLTON ARE TRUE.
TO COOK ROLLTON PASTA LIKE ROLLTON INSTANT NOODLES AND SHOW WHAT WILL HAPPEN.
SPOILER - NOTHING.