SUB CATEGORY :

CASTING

COMPANY ENTERING :

ADAPTER DIGITAL AGENCY, BANGKOK

TITLE :

THINK POSITIVE - BOMB

BRAND :

SNACK JACK

ADVERTISER :

HANAMI FOODS CO., LTD.

AGENCY :

ADAPTER DIGITAL AGENCY, BANGKOK

CHIEF EXECUTIVE OFFICER :

ATAWOOT WESARANURAK

MANAGING DIRECTOR :

CHAOWALIT VICHAYACHAKORN

EXECUTIVE CREATIVE DIRECTOR :

SUPPARAT THEPPARAT

CREATIVE DIRECTOR :

RATTIYA SUPHATANASILPA

CREATIVE GROUP HEAD :

NATTHAPHOL HIRUNLIKID/VICHAI KIATJAROONSIRI

ART DIRECTOR :

DARARAT THETSUNGNOEN

COPYWRITER :

CHAYAPHAT VISARNBUCHANEE

HEAD OF PROJECT MANAGEMENT :

WORAWUT ROJANAPRADAP

AGENCY PRODUCER :

KODCHAPORN RATTANACHAN

CLIENT SERVICE DIRECTOR :

PENRAWEE ITTHIROJANAKUL

ACCOUNT DIRECTOR :

YOSATHORN SRIROJANANT

ACCOUNT EXECUTIVE :

NUTNICHA WONGTANGCHAROEN

STRATEGIC PLANNING DIRECTOR :

DACHA RAMCHAN

STRATEGIC PLANNING MANAGER :

CHANYA SUTTHIENKUL

STRATEGIC PLANNER :

MONCHANOK BOONYAWANNAKUL

FILM PRODUCTION COMPANY :

SUNETA HOUSE, BANGKOK

DIRECTOR :

TEERAPOL SUNETA

DIRECTOR OF PHOTOGRAPHY :

CHALONGWUT CHORRUANGSAK

GAFFER :

PHONGTHEP PHUSAWANG

ASSISTANT DIRECTOR :

NAPAT VORASUK/KITTIKHUN JONGKRAIWUT

EXECUTIVE PRODUCER :

RUJIRAT SUNETA

PRODUCTION MANAGER :

WARAWAN LAKSANAROM

ART DIRECTOR :

PORNCHAI CHEERANOON

CASTING :

NARISSARA MAKMANE

STYLIST :

MONTATIP NARONG

POST-PRODUCTION COMPANY :

SUNETA HOUSE, BANGKOK

EDITOR :

SARAWUT KAWEETHAMMAWONG

COLORIST :

NUTTACHA KHAJORNKIATSAKUL

FLAME ARTIST :

THANNAWIT JIASUPPIBUL

SPECIAL EFFECTS :

KITTIPONG YUYO

SOUND PRODUCTION COMPANY :

SOUND SPACE STUDIO, BANGKOK

SOUND ENGINEER :

DANAI SUTHAMCHAREE

ENGLISH SYNOPSIS :

WITHOUT A NEW PRODUCT LAUNCH THIS YEAR, SNACK JACK NEED TO STAY COMPETITIVE IN THE MARKET BY FINDING SOMETHING THAT PEOPLE CAN ASSOCIATED WITH.

‘THAILAND-ONLY’, THE THAI STYLE TOXICS THAT EVERY THAIS CAN FEEL. THE FILMS VISUALIZED EVERYDAY PROBLEMS IN A VERY EXAGGERATED WAY. THEN GIVING PEOPLE AN EASY SOLUTION TO DEAL WITH THOSE TOXICS. CAUSE WE BELIEVE THERE ALWAYS BE A SIMPLE WAY OUT, JUST THINK POSITIVE.

MOREOVER, THE AUDIENCES WILL BE ENTERTAINED THROUGH THE UNPREDICTABLE, DRAMATIC AND FUNNY STORIES THAT HAS BEEN DESIGNED TO MAKE THE WHOLE STORY EVEN MORE MESS UP YET SO ATTRACTIVE AND REAL.

ENGLISH CONTEXT EXPLANATION :

“THAILAND ONLY”, THE THAI STYLE TOXIC THAT EVERY THAIS CAN ASSOCIATED WITH. WE WALK PEOPLE THROUGH DIFFERENT TYPE OF TOXIC THEN GUIDE THEM A WAY OUT WITH A SIMPLE EASY SOLUTION.

‘THINK POSITIVE’, THE MESSAGE THAT WE WANT TO SAYS TO THAI PEOPLE THIS YEAR. BECAUSE WE BELIEVE THAT OPTIMISM ALWAYS PRESENTS AN EASY SOLUTION TO ALL PROBLEMS WITHOUT BEING TOXIC TO OUR LIVES.

THIS IS ALSO IN LINE WITH SNACK JACK’S BRAND DNA WHICH IS ‘GOOD SNACK FOR GOOD SOULS’.