India was facing the biggest outbreak in mosquito related diseases - Dengue and Malaria. This was peculiar because mosquito-related cases only see a rise in the rainy season. This was also worrisome because the medical system was already overburdened amidst the pandemic.

While Indians were using mosquito repellent products to fight mosquitoes inside the home, disease control authorities pointed at new breeding grounds popping outside homes at garbage collection points. Even 1 cm of water collected allowed mosquito eggs to hatch to larvae. These garbage dumps provided optimal conditions for laying eggs, creating a vicious cycle.

Maxx Flash, a mosquito repellent brand has products to help get rid of mosquitoes inside the home. But for the first time it wanted to step outside the home and help consumers fight the menace at the source.

The Killer Pack is first of its kind packaging that kills mosquito larvae when disposed, and is made with natural strain bacteria recommended by WHO and ICMR. It is also safe and does not harm the environment or any other species.

This innovative packaging enabled consumers to become a part of the solution.