SUB CATEGORY :

POSTER

COMPANY ENTERING :

HAKUHODO INC., TOKYO

TITLE :

HERE COMES INTER-HIGH. 30SPORTS × 30SPOTS

BRAND :

POCARI SWEAT

ADVERTISER :

OTSUKA PHARMACEUTICAL CO., LTD.

AGENCY :

HAKUHODO INC., TOKYO

CREATIVE DIRECTOR :

HIROYA YAMADA

ART DIRECTOR :

SHUNTA SAKAMOTO

COPYWRITER :

HIROYA YAMADA/YUTO NAKAJIMA/NATSUKI MATSUNAGA

ACCOUNT EXECUTIVE :

TAKAFUMI YANAI/KYOHEI YAMADA/HIROKI YAMAMOTO

FILM PRODUCTION COMPANY :

AOI PRO. INC., TOKYO

DIRECTOR :

RYOHEI KUMAMOTO

CINEMATOGRAPHER :

YOSHIAKI YAMAMOTO

FILM PRODUCER :

SHOTA KAWAGUCHI/TAKU MIYAMTO/KAZUKI UTAGAWA

PRODUCTION MANAGER :

SHINYA FUJIWARA/MOE ITO/AYAKA SHOJI

POST-PRODUCTION COMPANY :

IMAGICA, TOKYO/DIGITAL GARDEN, TOKYO

EDITOR :

TAKESHI IGAWA/KENSUKE HARADA

OTHER POST-PRODUCTION :

YUSUKE ADACHI/KIYOHARU MATSUZAKI

PRINT PRODUCTION COMPANY :

TRAVOLTA, TOKYO/JUNYA TAGUCHI PHOTOGRAPH OFFICE, TOKYO/
HAKUHODO PRODUCT'S INC., TOKYO

PHOTOGRAPHER :

CHIYOE SUGITA/JUNYA TAGUCHI

RETOUCHER :

YUJI HATAKEYAMA/RYO ITO/TAKUMU KOSHIBA/UNWEI LUO/
MIKIYA ISHI/TAKUMI YOGAWA

PRINT PRODUCER :

SHOTA KAWAGUCHI/TAKU MIYAMTO/KAZUKI UTAGAWA

FABRICA :

RIKITO FUJITANI

OTHER PRINT PRODUCTION :

SHINYA FUJIWARA/MOE ITO/AYAKA SHOJI

BACKGROUND OVERVIEW :

In Japan, the national athletic competition for high school students is held in a different area each year. In 2022, the event was held in Shikoku.
Due to COVID-19, the event was cancelled in 2020, held without spectators in 2021, and finally held with spectators in 2022.
POCARI SWEAT, as a sponsor of the event, makes creative that pushes high school students to take on the challenge of the competition.
To represent high school students participating in this event in an attractive way and create excitement in Shikoku, the host area,
We made the creative that all 30 SPORTS held at the Inter-High School competitions and 30 SPOTS in Shikoku where the event was held look the same.
As a result, Shikoku and high school students were able to unite and support the memories of high school students.