Shizuoka City leads especially in plastic model production, with more than 80% of the models in Japan made in Shizuoka.
We challenged ourselves to make this town more famous, through the excitement of plastic models.

THE MODEL CITY 1:1 SCALE.
A city redesign project to transform an ordinary city into a plastic model.

We changed the postbox to a new plastic model-style.
It looks like a pre-assembled model but you can still drop in your postcard just like a regular postbox. And, we transformed a phone booth. Of course, it can still make calls. Other things we reshaped include, tourist signs, benches, street lights, photo spots, and more.

Working with local plastic model manufacturers and factory craftsmen, six months were spent on each model. They paid close attention to safety as well as the details that make up a plastic model.

THE MODEL CITY 1:1 SCALE redesigned a city's traditional assets into new tourist attractions. As a result, the city's tourism industry, which had been severely affected by Covid-19, was revitalized with the monuments drawing in more tourists to the area.