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SUB CATEGORY :
USER GENERATED CONTENT
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COMPANY ENTERING :
BBDO BANGKOK LIMITED, BANGKOK
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TITLE :
USER GENERATED ACTION SCENES
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BRAND :
THE GRAY MAN
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ADVERTISER :
NETFLIX THAILAND
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AGENCY :
BBDO BANGKOK, BANGKOK
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CHIEF CREATIVE OFFICER :
THASORN BOONYANATE
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EXECUTIVE CREATIVE DIRECTOR :
THASORN BOONYANATE
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CREATIVE DIRECTOR :
ROOK FLORO
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ART DIRECTOR :
NARAKORN PUECHNGEN
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COPYWRITER :
GREEPOL BOONSRANGSOM
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AGENCY PRODUCER :
TOUNGRAK CHIRAVATANARUNGSRI
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GROUP BUSINESS DIRECTOR :
TAKSINA VASARUCHAPONG
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ACCOUNT DIRECTOR :
MIRA KOMOLWANICH
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ACCOUNT EXECUTIVE :
PORNCHANOK WUTTITANAKORN
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FILM PRODUCTION COMPANY :
BBDO BANGKOK, BANGKOK
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POST-PRODUCTION COMPANY :
HYBRID POST, BANGKOK
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EDITOR :
SARAWUT KAWEETHAMMAWONG
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MOTION GRAPHIC :
THONGWUT PHOMKAEW
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POST PRODUCER :
TWATCHAI JAISUE
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SOUND PRODUCTION COMPANY :
SOS SOUND OF STUDIO, BANGKOK
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ENGLISH CONTEXT EXPLANATION :
THE RISE OF SHORT-FORM VIDEO HAS REVOLUTIONIZED BINGE-WATCHING INTO BINGE-SCROLLING ON PLATFORMS SUCH AS YOUTUBE SHORTS, INSTAGRAM REELS, AND ESPECIALLY TIKTOK WITH INTERACTIVE FEATURES. THE CHALLENGE WAS HOW DO WE GRAB THE ATTENTION OF USERS WITH SHORT ATTENTION SPANS AND WIN THEM BACK TO A LONG-FORM VIDEO STREAMING PLATFORM LIKE NETFLIX?
TO WIN THEM BACK TO NETFLIX, A LONG-FORM VIDEO STREAMING PLATFORM, WE TURNED THE LATEST ACTION-PACKED NETFLIX ORIGINAL BLOCKBUSTER, THE GRAY MAN, INTO SHORT-FORM VIDEOS, RELEASED THEM ON TIKTOK, AND INVITED TIKTOKERS TO CREATE “USER GENERATED ACTION SCENES”. CREATE YOUR OWN ACTION SCENE WITH A HOLLYWOOD SUPERSTAR, RYAN GOSLING. BE A PART OF THE ACTION AND NOT JUST WATCH IT. WITH 400 MILLION VIEWS ON TIKTOK, THE GRAY MAN BECAME NUMBER 1 FILM ON NETFLIX IN THAILAND AND GLOBALLY. THIS MEANS NETFLIX SUCCESSFULLY DREW USERS FROM TIKTOK TO WATCH THE GRAY MAN ON THEIR PLATFORM.
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