• SUB CATEGORY :
    MEDIA & ENTERTAINMENT
  • COMPANY ENTERING :
    DENTSU CREATIVE, SYDNEY
  • TITLE :
    WRONG RIDE
  • BRAND :
    TVNZ
  • ADVERTISER :
    TVNZ
  • AGENCY :
    DENTSU CREATIVE, SYDNEY
  • CHIEF COMMERCIAL OFFICER :
    RACHEL ANDERSON-CORMACK
  • EXECUTIVE CREATIVE DIRECTOR :
    ANNE BOOTHROYD/MARCUS TESORIERO/HADLEIGH SINCLAIR
  • CREATIVE DIRECTOR :
    JACK DELMONTE/ANDREA SARCULLO
  • ART DIRECTOR :
    CHELSEA SIETSAS
  • COPYWRITER :
    MATT WOODS
  • AGENCY PRODUCER :
    NIGEL SUTTON
  • BUSINESS STRATEGY DIRECTOR :
    STEVIE WEBER
  • GROUP ACCOUNT DIRECTOR :
    EVAAN MIOCEVICH
  • ACCOUNT DIRECTOR :
    AMANDA TONKIN
  • MEDIA AGENCY :
    DENTSU MEDIA, AUCKLAND
  • SENIOR BUSINESS EXECUTIVE :
    NICHOLAS YOUNG
  • MEDIA PLANNING DIRECTOR :
    COURTNEY WIDE
  • STRATEGIC PLANNING DIRECTOR :
    AMY GREENE
  • CLIENT DIRECTOR :
    SARAH WILSON
  • CLIENT MANAGER :
    LUCY BURBIDGE
  • PR AGENCY :
    TVNZ MARKETING, AUCKLAND
  • MEDIA PLANNER MANAGER :
    NICOLE HIGHES
  • LEAD DESIGNER :
    MARK FLEMING
  • LEAD DIGITAL & PRINT DESIGNER :
    CHRISTOPHER HILL
  • MARKETING DIRECTOR :
    JONATHON SYMONS
  • SENIOR MARKETING MANAGER :
    REBECCA BROWN
  • GM MARKETING & COMMUNCIATIONS :
    SALLY FALCONER
  • FILM PRODUCTION COMPANY :
    SWEETSHOP, AUCKLAND
  • DIRECTOR :
    DAMIEN SHATFORD
  • DIRECTOR OF PHOTOGRAPHY :
    NIGEL BLUCK
  • EXECUTIVE PRODUCER :
    BEN DAILEY/KATE ROYDHOUSE
  • FILM PRODUCER :
    LARISA TIFFIN
  • PRODUCTION DESIGNER :
    BRUCE EVERARD
  • POST-PRODUCTION COMPANY :
    SWEETSHOP, AUCKLAND
  • EDITOR :
    LUCAS BAYNES
  • COLORIST :
    MATIC PRUSNIK
  • SPECIAL EFFECTS COMPANY :
    TOYBOX, AUCKLAND
  • ONLINE :
    LEONI WILLIS
  • SOUND PRODUCTION COMPANY :
    LIQUID STUDIOS, AUCKLAND
  • SOUND DESIGNER :
    CRAIG MATUSCHKA
  • SOUND PRODUCER :
    TAM O'NEILL
  • MUSIC ARRANGER :
    PETER VAN DER FLUIT
  • ENGLISH SYNOPSIS :
    WE ALL GET DISTRACTED FROM TIME TO TIME, RIGHT? AND THE CONSEQUENCES CAN BE MORE SEVERE THAN WALKING INTO A STREET SIGN, ESPECIALLY WHEN YOU CAN'T STOP BINGE-WATCHING YOUR NEW FAVOURITE SHOW.

    TVNZ, NEW ZEALAND'S LARGEST TV NETWORK, NEEDED TO REBRAND THEIR REIMAGINED STREAMING BRAND, MOVING THE PLATFORM FROM A 'CATCH UP' ON-DEMAND SERVICE TO A STREAMING DESTINATION. AND RIGHTLY SO, WITH THOUSANDS OF WORLD-CLASS MOVIES, SHOWS AND DOCUMENTARIES THAT STACK UP WITH THE LIKES OF NETFLIX AND AMAZON. BUT THE BEST PART IS, IT'S COMPLETELY FREE.

    SO TAKING INSPIRATION FROM THE FILM WORLD, IN BOTH NARRATIVE AND PRODUCTION VALUES, WE CREATED A SERIES OF FILMS THAT TELL THE STORY OF TVNZ+ VIEWERS. EACH COLLIDES WITH HOLLYWOOD TO GET THEMSELVES INTO A BIT OF BOTHER WHILE DISTRACTED BY THE CONTENT ON OFFER. PROVING (WITH OUR TONGUE IN CHEEK) THAT-WHILE IT MAY BE FREE, IT COULD STILL COST YOU.