SUB CATEGORY :

FINANCE & REAL ESTATE

COMPANY ENTERING :

BBDO BANGKOK LIMITED, BANGKOK

TITLE :

THIS AD CAN SAVE YOUR EARS

BRAND :

ROOJAI

ADVERTISER :

ROOJAI COMPANY LIMITED

AGENCY :

BBDO BANGKOK, BANGKOK

CHIEF CREATIVE OFFICER :

THASORN BOONYANATE

EXECUTIVE CREATIVE DIRECTOR :

THASORN BOONYANATE

CREATIVE DIRECTOR :

ROOK FLORO

ART DIRECTOR :

PATTANAPOND KETRATHON/NARAKORN PUECHNGEN/
TODSAPON SRIPUVATANIK

COPYWRITER :

WORRAWAN CHAILERT/SUPALERK SILARANGSRI

AGENCY PRODUCER :

YADA BUACHAN

GROUP BUSINESS DIRECTOR :

TAKSINA VASARUCHAPONG

ACCOUNT DIRECTOR :

MIRA KOMOLWANICH

ACCOUNT EXECUTIVE :

PORNCHANOK WUTTITANAKORN

HEAD OF BRAND & DIGITAL PLANNING :

PRASIT KUNANUPHANCHAI

FILM PRODUCTION COMPANY :

FACTORY01, BANGKOK

DIRECTOR :

WUTHISAK ANARNKAPORN

DIRECTOR OF PHOTOGRAPHY :

PASIT TANDECHANURAT

ASSISTANT DIRECTOR :

MATTANEE UAJARERNSUP/WITYAWAT LAKAM

FILM PRODUCER :

WARUNTHORN CHARNJITKUSOL/RUNGTAWAN NANTHASAEN

FILM ART DIRECTOR :

WANLOP PLUMSEE

POST-PRODUCTION COMPANY :

MATAD CO., LTD., BANGKOK

EDITOR :

SIPPANART OLARNSARITKUL

POST PRODUCER :

WIPAWEE KHIRIRAT

SOUND PRODUCTION COMPANY :

MELLOW TUNES, BANGKOK

SOUND ENGINEER :

ARTIT VONGMETTA

MUSIC COMPOSER :

ARTIT VONGMETTA

ENGLISH SYNOPSIS :

“THIS AD CAN SAVE YOUR EARS” IS ABOUT A WOMAN WHO GETS INTO A SERIOUS CAR ACCIDENT WITHOUT A THIRD PARTY. AS SHE STARTS TO SCREAM THE ANNOUNCER WHISPERS TO HER TO LOWER HER VOICE. EVERY SOUND IN THE FILM IS CHOSEN TO HAVE LOW FREQUENCY ALMOST LIKE ASMR TO HELP SAVE THE VIEWERS’ EARS IN CONTRAST OF MOST ADS THAT USE LOUD SOUNDS TO GRAB YOUR ATTENTION. THE VOICE OVER WAS EVEN RECORDED WITH A SPECIAL ASMR MICROPHONE. THE FILM ALSO OFFERS SERVICES LIKE MAKING A CLAIM WITHOUT A THIRD PARTY TO SAVE YOU FROM FEAR IN A CAR ACCIDENT AND ROOJAI ALSO HELP YOU SAVE UP THE PRICE TO 30%.

ENGLISH CONTEXT EXPLANATION :

INSURANCE IS AN INTANGIBLE AND VISIBLE PRODUCT, SELLING IT CAN BE RATHER DIFFICULT AND FRUSTRATING. IT’S EVEN HARDER FOR A NEW ONLINE INSURANCE, ROOJAI, THAT NOBODY KNOWS ABOUT WITH ONLY ONE SHOP IN ALL 76 PROVINCES OF THAILAND. ROOJAI SET OUT TO MAKE INSURANCE TANGIBLE BY BRINGING OUT THE EXPERIENCE OF INSURANCE TO CONSUMERS BY CREATING “ADS THAT SAVE YOU”.

ALL ROOJAI’S ADS INCLUDING ONLINE FILMS, OUT OF HOME, AND RADIO SPOTS CAN SAVE CONSUMERS IN VARIOUS WAYS, LITERALLY, TO COMMUNICATE HOW THEY CAN SAVE YOU IN CAR RELATED PROBLEMS AND HELP YOU SAVE UP THE INSURANCE PRICE TO 30%.

THIS AD WAS RECORDED BY A BINAURAL MICROPHONE, DESIGNED FOR RECORDING WHISPERS AT A REGULAR VOLUME AND ALL THE SOUND EFFECTS WERE DESIGNED TO LEAVE OUT DISTURBING HIGH FREQUENCY SOUND TO REALLY SAVE YOUR EARS.