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SUB CATEGORY :
ONLINE FILM: FOOD & BEVERAGES
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COMPANY ENTERING :
DENTSU CREATIVE TAIWAN, TAIPEI
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TITLE :
PILLOW BOMB
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BRAND :
WINCAFE
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ADVERTISER :
HEYSONG
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AGENCY :
DENTSU CREATIVE TAIWAN, TAIPEI
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CHIEF CREATIVE OFFICER :
ALICE CHOU
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CREATIVE DIRECTOR :
SAMUEL CHENG
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ART DIRECTOR :
EASON YU
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COPYWRITER :
PEGGY SHEN
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AGENCY PRODUCER :
SEAN HUNG
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CLIENT SERVICE DIRECTOR :
DAVID MA
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ACCOUNT DIRECTOR :
EASON JEN
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ACCOUNT MANAGER :
MICHELLE CHUANG
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ACCOUNT EXECUTIVE :
VAN HSIEH
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ENGLISH SYNOPSIS :
“DROWSINESS” IS BRUTAL, IT WILL ATTACK ONE’S MENTAL ALERTNESS,
DESTROY CONCENTRATION, BREAK DOWN WILLPOWER AND BURY WORK PASSION….
IF BOMBS ARE THE KILLING WEAPONS IN A REAL BATTLE,
THEN PILLOWS ARE THE TOP ENEMIES OF THE WAR OF RESISTING SLEEPINESS.
WAR IS SCARY
BUT IT’S EVEN SCARIER THAT WE FALL ASLEEP
WHEN OUR WORLD IS STILL UNDER SO MANY THREATS AND CHALLENGES.
BY DOING SO ARE SUBTLETY SENDING A SUPPORT MESSAGE
TO ALL TAIWANESE ABOUT THE IMPORTANCE OF STAYING ALERT.
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