Shizuoka city leads especially in plastic model production, with more than 80% of the models in japan made in shizuoka. We challenged ourselves to make this town more famous, through the excitement of plastic models.

The model city 1:1 scale. A playful outdoor media project to transform an ordinary city into a plastic model.

We changed the postbox to a new plastic model-style. It looks like a pre-assembled model but you can still drop in your postcard just like a regular postbox. And, we transformed a phone booth. Of course, it can still make calls. Other things we reshaped include, tourist signs, benches, street lights, photo spots, and more.

This project transformed a city's traditional assets into new tourist attractions. As a result, the city's tourism industry, which had been severely affected by covid-19, was revitalized with the monuments drawing in more tourists to the area.