SUB CATEGORY :

CORPORATE IMAGE & CORPORATE SOCIAL RESPONSIBILITY

COMPANY ENTERING :

EDELMAN, SYDNEY

TITLE :

STREETCODE

BRAND :

HP

ADVERTISER :

HP

AGENCY :

EDELMAN, SYDNEY

APAC CHIEF STRATEGY OFFICER :

HUW GILDON

CHIEF OPERATING OFFICER :

YEELIM LEE

APAC CHIEF CREATIVE OFFICER :

TIM GREEN

EXECUTIVE CREATIVE DIRECTOR :

JAMIL BHATTI

SENIOR PRODUCER :

JASMIN MALAM

HEAD OF DIGITAL :

HENRY TAYLOR

ACCOUNT DIRECTOR :

EMMA BEDSON

HEAD OF STRATEGY :

PATT NIKRAM

PR AGENCY :

EDELMAN, SYDNEY

CLIENT EXECUTIVE :

SHALSA PUTRI/FEBE CHRISTINA

SENIOR MANAGER :

CHERYL HO LEE MING

FILM PRODUCTION COMPANY :

BARDE, JAKARTA

DIRECTOR :

SURYA PENNY/SENRY ALVIN

DIRECTOR OF PHOTOGRAPHY :

WISANGGENI ARIFWICAKSONO

EXECUTIVE PRODUCER :

INTAN PURWANING

FILM PRODUCER :

RIZALULLAH ALFATH DIFA S,SN

PRODUCTION MANAGER :

PANJI ASMORO WAHIDIYAT

POST-PRODUCTION COMPANY :

BARDE, JAKARTA

EDITOR :

RIADY

COLORIST :

PUTU KRISHNA MAHAPUTRA

SOUND DESIGNER :

FERDINAND SHARON PASARIBU

MOTION GRAPHIC :

PUTU KRISHNA MAHAPUTRA

PRINT PRODUCTION COMPANY :

DARBOTZ LAB, JAKARTA

TYPOGRAPHER :

DARBOTZ

ILLUSTRATOR :

DARBOTZ

DESIGNER :

DARBOTZ

ENGLISH CONTEXT EXPLANATION :

Streetcode is a csr initiative with a very specific audience, indonesian street kids.
In order to reach them, we used street level local guerrilla outdoor.
Inspired by the way street culture shares knowledge through paste-up art, we partnered with acclaimed and highly known indonesian street artist, darbotz, to design, print and paste up the news of the free coding classes.
It worked, we achieved 100% attendance of the classes, with the same students returning week on week. For our class finale, we pasted up a huge ar-enabled ‘coding monster kid face’ on a building for our student-coded projection mapping to play out on.
After classes finished, we pasted up ar-enabled posters to show off the coding done on the street by the street kids. The posters were scanned over 50,000 times.
Importantly the project is available to download and endorsed by the indonesian ministry of education.