• SUB CATEGORY :
    BROADCAST: CONSUMER GOODS
  • COMPANY ENTERING :
    MULLENLOWE SINGAPORE PTE. LTD., SINGAPORE
  • TITLE :
    AS CLOSE AS YOU CAN GET – CONCERT
  • BRAND :
    PRISM+
  • ADVERTISER :
    PRISM+
  • AGENCY :
    MULLENLOWE SINGAPORE, SINGAPORE
  • EXECUTIVE CREATIVE DIRECTOR :
    ANG SHENG JIN/DANIEL KEE
  • HEAD OF ART :
    LOH SEOW KHIAN
  • ART DIRECTOR :
    CLAUDIUS KENG/ALEX TAN
  • COPYWRITER :
    ERNEST CHIN/ERNEST KOK/PEH XIN YING/YIP SU ANN
  • DIRECTOR OF INTEGRATED PRODUCTION :
    JULIE CHUA
  • ACCOUNT MANAGER :
    CHO JIALI
  • FILM PRODUCTION COMPANY :
    FACTORY01, BANGKOK
  • DIRECTOR :
    WUTHISAK ANARNKAPORN
  • DIRECTOR OF PHOTOGRAPHY :
    ABHISIT PRASONGSUP
  • CAMERAMAN :
    TANABOODEE MEEDEE/CHETSADA WIANGKAE
  • DIT :
    MARUT BUNLUA
  • FOCUS PULLER :
    SURISAK SOMRIT
  • GAFFER :
    PEERAVAT SUKSAMRAN
  • ASSISTANT DIRECTOR :
    WITYAWAT LAKAM/MATTANEE UAJARERNSUP
  • EXECUTIVE PRODUCER :
    RUNGTAWAN NANTHASAEN
  • FILM PRODUCER :
    WARUNTHORN CHARNJITKUSOL
  • PRODUCTION MANAGER :
    PHIANGPORN PAIBOONRUNGROT
  • PRODUCTION DESIGNER :
    WANLOP PLUMSEE
  • ART DIRECTOR :
    PHURINUT AJANA
  • EDITOR :
    SIPPANART OLARNSARITKUL
  • CASTING :
    PORNTHIP MUTTISOM/JARUKE PATPRASERT
  • PROP MASTER :
    DANAI KONGBANG
  • WARDROBE :
    THIDA ROSTHIP/KANOKPORN RABIEBNAVEENURAK/WIPAPORN CHOTINAWANON
  • HAIR & MAKE-UP :
    RONNAKRIT MAHATEERAKARN/NONGLAK SURIYAPAKKAPONG
  • POST-PRODUCTION COMPANY :
    THEQUIETLAB, SINGAPORE
  • EDITOR :
    IAN ALEXANDER NG/SIMRAN KAUR
  • COLORIST :
    PHIRADON WITCHARONASORN
  • FLAME ARTIST :
    POWER KUAN/BEEM NATNICHA MEUNTHIP
  • VISUAL EFFECTS SUPERVISOR :
    COLIN FOO
  • POST EXECUTIVE PRODUCER :
    VICTOR TAN
  • POST PRODUCER :
    PRAPA SUTHIRAWATTHANANON
  • POST PRODUCTION SUPERVISOR :
    RANDALL LEE
  • SOUND PRODUCTION COMPANY :
    NEON SOUND, SINGAPORE/MELLOW TUNES, BANGKOK
  • SOUND ENGINEER :
    ARTIT VONGMETTA/NITHIT WONGWATTANASIL
  • PRODUCTION SOUND MIXER :
    WAIGOON LAOPIPATPINYO
  • ENGLISH SYNOPSIS :
    Prism+ is one of singapore’s fastest growing home entertainment brands. Its qled tvs and sound systems offers a high-definition, highly-immersive entertainment experience. One that draws you into the scene – quite literally.
    While prominent tv brands often rely on stunning visual spectacles to showcase the capabilities of their products, Prism+ chooses to set itself apart as a fresh upstart through a memorable, albeit unconventional, product demonstration with a simple message, ‘As close as you can get’.
    A grandma unwittingly becomes a metalhead when she walks in on her grandson watching his favourite metal band live on tv. Thanks to Prism+’s immersive soundbar and subwoofer, she is drawn close to the source of the music, where she effectively becomes the lead singer’s microphone – and subject of face-melting vocals and body-breaking stage theatrics.