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SUB CATEGORY :
ONLINE FILM: CONSUMER GOODS
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COMPANY ENTERING :
RABBIT DIGITAL GROUP CO., LTD., BANGKOK
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TITLE :
SMELL KICK! (KICK TEAM)
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BRAND :
GQ SMELLBLOCK™ SOCKS
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ADVERTISER :
GQ APPAREL
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AGENCY :
RABBIT'S TALE, PART OF ACCENTURE SONG, BANGKOK
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CHIEF EXECUTIVE OFFICER :
SUNARD THANASANAKSORN
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MANAGING DIRECTOR :
SAKUNNAPAK CHAIPRACHA
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ASSOCIATE PROJECT MANAGEMENT DIRECTOR :
CHANOK THONGDEE
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EXECUTIVE CREATIVE DIRECTOR :
PAPOP CHAOWANAPREECHA
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CREATIVE DIRECTOR :
ARNON KANTAWANG
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ART DIRECTOR :
ACHIRAYA WONGTRIRAT
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SENIOR COPYWRITER :
SUJINUN JIRAVATANARAT
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COPYWRITER :
KANYANAT UKHLIB
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GROUP ACCOUNT DIRECTOR :
DECHAKORN AMORNWACHIRABODEE
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SENIOR ACCOUNT MANAGER :
NATTHA SRIVICHA
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EXECUTIVE DIRECTOR OF STRATEGIC PLANNING :
NATHANIT TANTANAPORNKUL
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STRATEGIC PLANNING MANAGER :
MARWIN MAMAI
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SENIOR PROJECT MANAGEMENT OFFICER :
THANYAPORN DAMPRASERT
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FILM PRODUCTION COMPANY :
HOME RUN FILM, BANGKOK
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DIRECTOR :
RONG SORALAMP
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CINEMATOGRAPHER :
TEERAWAT THITIKORNWANICH
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ASSISTANT DIRECTOR :
CHAI-A-NAN SOIJUMPA
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EXECUTIVE PRODUCER :
SUCHEERA KAEWNGAM
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PRODUCTION MANAGER :
KAWITA NUNTHAKUNATIP
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ART DIRECTOR :
ATTAPON KAKKAEW
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CASTING :
PIMPLOY PITAKCHART
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PROP MASTER :
KAITKAMON WIANGKHAM
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STYLIST :
PUNTIP JAINGARM
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POST-PRODUCTION COMPANY :
MINI P STUDIO, BANGKOK
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EDITOR :
DURIYIN NADESUWAN
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ASSISTANT EDITOR :
MARISA NANTAWONG
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COLORIST :
NARIN BOVORNRATTANAPRAN
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ONLINE ARTIST :
RUNGROTE ROTEPRATAK
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CGI ARTIST :
SOMPON KADSANITH
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POST PRODUCER :
CHANINART SANGRAWEE/CHANOKNAN SANGRAWEE
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SOUND PRODUCTION COMPANY :
CINE DIGITAL SOUND STUDIO, BANGKOK
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SOUND ENGINEER :
WUTHICHAI KANCHANAKA
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ENGLISH SYNOPSIS :
This short film is about an office guy whose life is troubled by the problem of smelly feet, something everyone regularly faces. It shows a situation where he's playing soccer with friends and accidentally gets a cramp. There's this overpowering foot odor that feels like a direct hit from everyone around, particularly in a lively, fun mood. It bravely showcases unspoken issues and brings them out for everyone to see. The GQ SMELLBLOCK™ shoe inserts are there to help solve this problem once and for all.
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ENGLISH CONTEXT EXPLANATION :
In Thai society, feet are considered lowly objects. It's not advisable to place them near someone's face or head, which are considered high and respected areas. Foot odor is a problem that Thais hesitate to openly discuss. Therefore, it's a first for Thai advertising to bring up and address this issue to the Thai people.
GQ designed the GQ SMELLBLOCK™ socks to eliminate this problem entirely. we produced a film series that magnifies the severity of foot odor by exaggerating the act of 'kicking,' utilizing a familiar Thai idiom: 'kicking the nose with a smell’. This was done to convey the feeling that foot odor is a Fear Factor that can ruin your day. It's not just about kicking the nose; it also kicks important moments in life!
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