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SUB CATEGORY :
ONLINE FILM: CONSUMER GOODS
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COMPANY ENTERING :
GIGIL, MANILA
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TITLE :
BAG
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BRAND :
MANDAUE FOAM
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ADVERTISER :
MANDAUE FOAM
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AGENCY :
GIGIL, MANILA
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MANAGING DIRECTOR :
JAKE YRASTORZA
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CHIEF CREATIVE OFFICER :
HERBERT HERNANDEZ/BADONG ABESAMIS
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CREATIVE DIRECTOR :
DIONIE TAÑADA
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ART DIRECTOR :
HENINAH SALUD/NEIL DE LUNA
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COPYWRITER :
GREGGY GREGORIO/ASH VIDAL
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AGENCY PRODUCER :
SASA ABELLA
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ACCOUNT DIRECTOR :
BEVERLY LUBID
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ACCOUNT EXECUTIVE :
PATA DELOS REYES
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STRATEGIC PLANNING MANAGER :
NANAIS HERNANDEZ
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STRATEGIC PLANNER :
FRITZ DALAWAMPU
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PR HEAD :
GRACE LEYCO
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MEDIA PLANNER :
MARGIE HUSMALAGA
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FILM PRODUCTION COMPANY :
ARCADE FILM FACTORY, MANILA
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DIRECTOR :
MARIUS TALAMPAS
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LINE PRODUCER :
MARA BERNALDO
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ENGLISH SYNOPSIS :
Mandaue Flex Foam's 'Bag' tells the story of a fangirl staying up at night in the hopes of becoming like her idol with her trendy designer 'eye bags' - only for things to take a disappointing turn.
The film humorously delivers the message that trends come and go, but a good night's sleep is timeless. Undisturbed, uninterrupted, and deep sleep becomes more achievable with Mandaue mattresses. Their dedication to delivering high-quality, reasonably priced products for over 50 years has been synonymous with rest and relaxation.
Results?
*1.69 million engagements
*28 million total views
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