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SUB CATEGORY :
ONLINE FILM: RETAIL
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COMPANY ENTERING :
WOLF BKK, BANGKOK
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TITLE :
THE AIR DRUMMER
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BRAND :
ROBINSON DEPARTMENT STORE
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ADVERTISER :
ROBINSON PUBLIC COMPANY LIMITED
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AGENCY :
WOLF BKK, BANGKOK
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MANAGING DIRECTOR :
PHANNIKA VONGSAYAN
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CHIEF CREATIVE OFFICER :
TORSAK CHUENPRAPAR
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DEPUTY EXECUTIVE CREATIVE DIRECTOR :
NOPHARIT DUSADEEDUMKOENG
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CREATIVE GROUP HEAD :
WOOTTIPONG LAMANGTHONG/ANIN SRIURAIRATANA
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ART DIRECTOR :
KANYAPORN LONGPRASERT/SMITA TRONGLAKKANA/
TORSAK CHUENPRAPAR
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COPYWRITER :
YARINDA KETJUMPOL/NOPHARIT DUSADEEDUMKOENG
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AGENCY PRODUCER :
CHANAPAT SRABUA
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BUSINESS DIRECTOR :
CHONLATID SAENGHIRAN
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MARKETING COMMUNICATION DIRECTOR :
THOSAPORN KAEWNURACHADASORN
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MARKETING COMMUNICATION MANAGER :
BENCHAWAN NGAMJIRADAWONG
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FILM PRODUCTION COMPANY :
HAPPY ENDING FILM, BANGKOK
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DIRECTOR :
NAWAPOL THAMRONGRATTANARIT
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ENGLISH SYNOPSIS :
Film synopsis: Everyday, a girl practices drum even though she has no drum to play with. She practices as a routine. Finally, her mom notices. As a mother, she suddenly runs to Robinson with a 90% discount sticker in her hand. However, there was an unexpected turn of events.
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ENGLISH CONTEXT EXPLANATION :
Robinson, Thailand’s top department store has launched its annual ‘Robinson Salesation’ sale, which allows you to choose whichever items you want to discount by just putting stickers on and getting the price off. This amusing commercial called “The Air Drummer” has a purpose encouraging Thais to “Discount for what you love most”.
In the film, Everyday, a girl practices drums even though she has no drum to play with. She practices as a routine. Finally, her mom notices. As a mother, she suddenly runs to Robinson with a 90% discount sticker in her hand. However, there was an unexpected turn of events which was uncontrollable due to a desire even by a mother.
Because everyone has what they wish, but one who has a discount sticker gets what they want.
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